Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

Position Summary We are looking for an inspiring, people-focused Chief Marketing Officer (CMO) to lead the next chapter of our firm's marketing strategy and operations to drive sustainable growth and strengthen the firm's market position. Reporting directly to the CEO, the CMO will be a strategic and collaborative leader responsible for developing go-to-market strategy and executing integrated marketing initiatives that enhance brand awareness, generate qualified business opportunities, support client and talent acquisition, and improve the overall client experience. The Director of Sales will report to the CMO and will lead day-to-day sales execution, pipeline discipline, sales coaching, and pursuit management; the CMO will set the firm's growth strategy, establish performance expectations, and hold the integrated marketing and sales organization accountable for results. This is a high-impact, firmwide role for a strategic leader who can align marketing investments with the firm's strategic priorities and can blend visionary growth strategy with hands-on execution. All while thriving in a collaborative, value-driven environment where culture and people come first.

Strategic Marketing Leadership · Develop and execute an annual marketing strategy aligned with the firm's strategic plan and growth goals. · Strengthen the firm's position as a leading accounting and advisory firm through differentiated branding and thought leadership. · Partner with firm leadership to identify new markets, industry niches, and service line growth opportunities. · Set marketing budgets, priorities, KPIs, and resource plans. · Report regularly to executive leadership on marketing performance, business development, and ROI.

Enterprise Growth Strategy and Revenue Leadership · Own the firmwide growth strategy, translating objectives into priorities for organic growth, client expansion, cross-selling, acquisition, market development, partnerships, and service innovation. · Partner with the CEO, executive team, and practice leaders to set revenue goals, target markets, ideal client profiles, value propositions, pricing, and go-to-market plans. · Balance near-term conversion with long-term brand equity, client trust, market relevance, and profitability. · Prioritize growth opportunities using market intelligence, client insights, competitive analysis, pipeline data, and financial performance. · Lead cross-functional initiatives such as market entry, new offerings, acquisition integration, referrals, and strategic alliances. · Establish a firmwide growth cadence with shared goals, dashboards, forecasts, and accountability across marketing, sales, and practice leadership.

Brand Strategy and Market Positioning · Steward the firm's brand identity and consistency across offices, service lines, and channels. · Lead brand strategy, messaging, visual identity, employer branding, and market positioning. · Oversee public relations, media opportunities, awards, rankings, and recognition programs. · Elevate thought leadership through articles, webinars, podcasts, speaking engagements, and industry publications. · Ensure marketing materials clearly convey the firm's value proposition and culture. · Develop integrated campaigns supporting service lines, industries, recruiting, and client growth. · Oversee content strategy across blogs, newsletters, email, webinars, video, and social media. · Create targeted campaigns that generate qualified leads and deepen client relationships. · Use analytics to measure and optimize campaign performance.

Website, SEO, and Digital Presence · Own the website strategy and user experience to support brand awareness, recruiting, and lead generation. · Work with vendors to improve SEO, organic traffic, and online visibility. · Oversee website content, landing pages, conversion optimization, accessibility, and enhancements. · Manage the firm's presence across search, directories, social media, review sites, and digital advertising. · Use website and engagement analytics to identify improvements. · Stay current on digital marketing trends, AI technologies, and best practices.

Marketing Operations, and Technology · Lead scalable, efficient, measurable marketing operations aligned with business goals. · Own the administration, optimization, and roadmap for HubSpot CRM and related marketing technologies. · Improve workflows, automation, lead nurturing, segmentation, and campaign execution. · Establish governance for CRM data quality, contact management, and database administration. · Build automated programs supporting client engagement, recruiting, events, and referrals. · Evaluate and implement marketing technologies, AI solutions, and automation tools. · Partner with IT and vendors on integrations, data security, and system enhancements.

Sales Enablement · Lead and develop the Director of Sales, setting clear goals, authority, expectations, and performance measures. · Ensure the Director of Sales owns daily sales management, training, pipeline reviews, prospecting, follow-up, proposals, opportunity progression, and reporting. · Align marketing and sales on definitions, audiences, account priorities, lead handoffs, follow-up standards, and revenue outcomes. · Build a repeatable approach to cross-selling and new-client acquisition in priority markets. · Review pipeline health, conversion, win/loss insights, sales capacity, and forecast accuracy; intervene when needed. · Partner with leadership and business development professionals to maintain a disciplined pipeline. · Develop lead processes from inquiry through onboarding. · Support partners with CRM adoption, opportunity tracking, and business development practices.

Proposal and Pursuit Strategy · Lead proposal strategy to deliver compelling, consistent, competitive responses to RFPs and client opportunities. · Oversee proposals, presentations, pitch decks, case studies, and collateral. · Standardize proposal processes, templates, and content libraries to improve efficiency and win rates. · Partner with firm leaders on strategic pursuits, presentations, and competitive positioning.

Team Development · Lead and develop a collaborative, innovative, high-performing marketing team. · Set team goals, performance expectations, and development opportunities. · Foster accountability, creativity, and service excellence. · Manage marketing vendors, agencies, consultants, and partners. · Drive operational excellence through process improvement, automation, and project management.

Qualifications · Bachelor's degree in Marketing, Communications, Business Administration, or related field required. MBA or advanced degree preferred. 10+ years of progressive marketing leadership experience. · Experience leading marketing within a professional services organization is strongly preferred. Public accounting, consulting, legal, financial services, or other B2B professional services experience preferred. · Demonstrated success leading integrated marketing, digital strategy, and marketing operations. Experience supporting executive leadership and business development initiatives. Proven experience leading and developing marketing professionals. Technical Expertise HubSpot CRM (Marketing Hub and Sales Hub) or other enterprise-level CRM such as Salesforce or Microsoft Dynamics CRM strategy and governance Marketing automation and workflow development Marketing operations and process optimization SEO, SEM, and website optimization Google Analytics and digital reporting Marketing dashboards and KPI reporting Social media management and marketing AI-enabled marketing tools Microsoft 365 and project management platforms Leadership Competencies Strategic thinker with strong business and financial acumen. Exceptional communication, presentation, and relationship-building skills. Collaborative leader capable of influencing partners and cross-functional teams. Strong project management and organizational skills. Customer-focused with a commitment to delivering exceptional client experiences. Adaptable leader who thrives in a fast-paced, evolving professional services environment.

Success Measures Success in this role will be measured by: · Achievement of firmwide revenue, pipeline, cross-sell, new-client acquisition, and market expansion goals. · Increased brand awareness and market visibility. Growth in qualified marketing-generated opportunities. Improved proposal win rates. Increased website traffic, SEO rankings, and digital engagement. Higher adoption and utilization of HubSpot CRM across the firm. Improved pipeline visibility, opportunity management, and forecasting. Increased marketing automation and operational efficiencies. Strong return on marketing investment through measurable campaign performance. Growth in strategic partnerships and referral relationships. High engagement, performance, and development of the marketing team. · Effective performance and development of the Director of Sales, including sales discipline, forecast accuracy, conversion, and accountability. Meaningful contribution to the firm's overall revenue growth and strategic objectives.

Salary Information: In the spirit of pay transparency, we are excited to share the starting base pay range for this position is $100,000 - $160,000 annually + bonus based on performance. This range is a reasonable estimate of the current salary range for this position. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and/or education and geographic location. It is not typical for a candidate to be hired at or near the top of the range for their role and compensation decisions are dependent on the capabilities and experience of the candidate. Incentives, if any, depend on various factors, including, without limitation, individual and firm performance.

Benefits: We offer competitive salaries, an outstanding paid time off program (5 weeks), 16 paid holidays, remote/hybrid work flexibly, 401(k) plan with firm contributions, tuition reimbursement program, 100% employer paid parking, spot bonus program, CPA bonus, a variety of different medical plan options along with opt-out dollars if you do not need medical ins coverage. In addition, we offer tremendous growth and development opportunities to assist with both your personal and professional goals. At Insero, we're committed to transforming the employee experience, beyond industry standards to enable you to build your ideal career. Let us show you how life at Insero is different: We offer excellent advancement opportunities as well as advisor and mentor programs. We invest heavily in training and technology. We focus on flexibility, with an amazing hybrid working environment giving you the ability to work in the office as well as from home/remote. We serve a wide variety of clients and offer many compliance and consulting services, giving our team members opportunities to explore different areas of practice. There are also many opportunities to get involved from day one, including our initiatives