Head of Strategic Finance San Francisco

As the Head of Strategic Finance, you will serve as the architect of our insight engine. You won't just report the numbers; you will shape the strategy that moves them. This leadership role sits at the intersection of Product, Marketing, and Sales, providing the analytical rigor required to scale our revenue and optimize our Go-To-Market (GTM) investments. This role reports directly to our CFO and will lead a high-performing team dedicated to forward-looking decision support, ensuring every product launch, pricing shift, and marketing dollar is backed by deep financial logic and a clear path to ROI. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Own the financial and operational backbone that connects strategy to execution Own and evolve the company’s end-to-end financial model (ARR, bookings, billings, revenue, and cash flow), ensuring alignment across GTM, Product, and FP&A. Establish this as the single source of truth for planning, forecasting, and investor communication. Connect revenue models with underlying systems (CRM, billing, product telemetry) to create a scalable, automated forecasting engine with clear inputs, controls, and auditability. Oversee the Deal Desk function to ensure pricing governance, margin discipline, and consistency in commercial terms. Partner with Sales Leadership to balance velocity with rigor on large/complex deals. Own sales compensation philosophy and team, plan design, and modeling. Ensure incentives align with company strategy (e.g., consumption, multi-product adoption, retention) and drive the right field behaviors. Define guardrails across discounting, approvals, and packaging to protect long-term unit economics while enabling GTM flexibility. Build and maintain sophisticated, multi-variable revenue models that serve as the "North Star" for company forecasting. Partner with Product leadership to model the financial impact of new features and products, determining the optimal path for monetization. Master the unit economics of our Product-Led Growth (PLG) motion. Analyze user journeys, conversion funnels, and viral loops to optimize the transition from free/trial to paid tiers. Act as the primary financial advisor to the CRO and CMO, translating complex data into actionable GTM strategies. Deep-dive into the "Cost to Book" across all channels. Evaluate the efficiency of sales pods and marketing spend to ensure we are scaling profitably. Lead the financial evaluation of our pricing structures. Run sensitivity analyses on bundling, discounting, and tiered pricing to maximize Average Contract Value (ACV) and Net Revenue Retention (NRR). Hire, mentor, and scale a world‑class Strategic Finance team that values speed, accuracy, and business partnership. Transition the finance function from reactive reporting to proactive "What-If" modeling, enabling the executive team to make high‑stakes bets with confidence. About you: 10–15+ years of progressive experience in high‑growth technology environments, with 3+ years leading a Strategic Finance or FP&A organization. Proven experience managing the financial complexity of B2B SaaS business models. Specific experience with Product‑Led Growth (PLG) metrics (e.g., free‑to‑paid conversion, viral loops, usage‑based pricing) is a major plus. Demonstrated success in scaling a finance function through significant growth phases. Ability to architect "0‑to‑1" integrated financial models from scratch. You should be able to build complex revenue, capacity, and long‑range planning models that are dynamic and driver‑based. Expert‑level command of SaaS KPIs (LTV, CAC, Magic Number, Net Retention, Payback Period) and the ability to challenge the "why" behind these numbers. Experience acting as a strategic advisor to a CFO, CEO, or CRO, Cross‑functional influence with an ability to align GTM leaders and Product leads with data‑backed insights, ensuring financial discipline without stifling innovation. A track record of hiring, mentoring, and retaining top talent in a competitive market. You know how to design a lean, high‑output team structure. Bachelor’s degree in Finance, Economics, Engineering, or a related quantitative field. MBA from a top‑tier institution or CFA/CPA designation is preferred but often secondary to proven "in‑the‑trenches" SaaS experience. Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $288,000 - $339,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long‑term savings or retirement plans In‑office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office‑centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana. #J-18808-Ljbffr Asana