Digital Marketing Assistant Manager

Digital Marketing Assistant Manager – Maryland/Philadelphia MarketJoin a growing, multi-location organization in the gaming, hospitality, entertainment, and restaurant space. This opportunity is ideal for a hands-on digital marketer who wants ownership of sophisticated, enterprise-level search campaigns and is eager to make a measurable impact across multiple brands.Digital Marketing Assistant Manager Benefits & CompensationCompetitive salary range of $70,000–$75,000Hybrid work schedule with approximately 2–3 onsite days per week and flexible onsite arrangementsExposure to multiple brands and properties in a dynamic industryOpportunity to influence paid, organic, and emerging AI search strategies at scaleDigital Marketing Assistant Manager Requirements & Qualifications2–3+ years of direct search/SEM campaign management experienceProven ability to independently manage paid search campaigns from strategy through optimization and reportingStrong experience with Google Ads and Google Analytics 4Experience managing significant paid search budgetsBachelor's degree in Marketing, Communications, Media, or related discipline, or equivalent professional experienceAbility to obtain and maintain any required gaming license in the applicable jurisdictionDigital Marketing Assistant Manager Preferred Background & SkillsExperience within an agency or sophisticated in-house digital marketing environmentStrong Excel skills and experience with reporting and analyticsFamiliarity with SEO strategy and web analyticsExperience with Google Ads Editor, Google Tag Manager, Semrush, Looker Studio, Sitecore, Schema, or project management platformsGoogle Ads and Google Analytics 4 certifications are a plusHospitality or gaming industry experience is beneficial but not requiredDigital Marketing Assistant Manager Day-to-Day ResponsibilitiesManage and optimize enterprise-level paid search/SEM campaigns, primarily through Google AdsHelp oversee a $1M+ annual paid search budget, including bid management, budget allocation, and forecastingConduct keyword research, develop ad copy, and establish bidding strategies to meet KPIsDevelop and execute A/B testing and learn strategies for continuous improvementAnalyze campaign performance regularly and translate data into actionable recommendationsCollaborate with internal teams, agencies, and vendors across multiple properties and business unitsSupport SEO strategy efforts, including keyword analysis, content optimization, and technical site enhancementsUtilize tools such as Google Analytics 4, Google Search Console, Semrush, and Google Ads EditorStay current on evolving SEM, SEO, and AI search trends and share insights with team membersThis role offers a unique chance to grow professionally while working with a respected organization that values creativity, data-driven decision-making, and collaboration.JOB ID: 181584 #postMorgan Crawley