Senior Manager - Customer Segmentation and Geo Analytics

Senior Manager – Customer & Geo Analytics is responsible for leading analytics leaders and teams across multiple functional areas. The role manages a highly engaged team and supports their development through coaching, feedback, and career planning. The Senior Manager partners with business stakeholders to deliver high quality analytic solutions that drive strategic decisions across the firm. This position owns hands on customer segmentation and enhances segmentation capabilities with geospatial intelligence. The role supports branch and DMA strategy, geographic growth, and market opportunity modeling. Additionally, the Senior Manager brings next generation analytics capabilities that align to both field and national planning priorities. Essential Functions Lead team members in achieving the department’s objectives, ensuring delivery of customer segmentation, geospatial analytics, and market opportunity insights that advance firm strategy. Provide analytical insights to large and complex initiatives, integrating segmentation, spatial analysis, DMA/ZIP level insights, and growth modeling to inform decision making at scale. Execute best in class analytics within the area of responsibility, applying advanced statistical, segmentation, and geospatial methodologies to elevate business impact. Equip team members with the analytical knowledge and capabilities needed to prioritize work, assess trade‑offs, and meet stakeholder needs, including development in segmentation and geospatial techniques. Partner with senior leaders to integrate analytics into planning and decision making, ensuring customer, geographic, and market insights inform firmwide and field strategies. Influence business areas on effective use of analytics, demonstrating how segmentation, market demand analysis, and geographic intelligence can solve key business issues. Translate firmwide messaging into functional understanding and support change management across analytics teams. Maintain accountability for selecting and applying the appropriate analytical approach to business needs, including segmentation frameworks, DMA analysis, spatial modeling, and opportunity sizing. Translate department strategy into execution through development of customer analytics and geo-analytics roadmaps that support national and field level planning. Make personnel decisions including hiring, performance reviews, development planning, and necessary training, ensuring strong capabilities in both customer and geospatial analytics. Bachelor’s degree in Analytics, Data Science, Statistics, Economics, Geography, Business, or a related field. 10+ years of experience in analytics, data science, or related fields, with at least 3+ years in people leadership. Hands‑on experience with customer segmentation, clustering, and audience analytics. Demonstrated experience with geospatial analytics (e.g., DMA/ZIP code analysis, spatial modeling, market opportunity assessments). Proficiency with geospatial tools such as Esri ArcGIS, ArcGIS Pro, QGIS, or similar platforms. Strong analytical and problem solving skills with ability to translate insights into actionable recommendations. Experience partnering with senior leaders to inform strategy with data driven insights. Proven track record of managing and developing analytical talent. Excellent communication skills, with ability to tailor insights for technical and non‑technical audiences. Edward Jones offers a comprehensive compensation and benefits package that includes medical, prescription drug, dental, vision, and voluntary benefits such as accident, hospital indemnity, and critical illness coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. The firm offers a 401k retirement plan and tax-advantaged accounts including a health savings account and a flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf. #J-18808-Ljbffr Edward Jones