Senior Analyst

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations, applying your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2,000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100, and are #3 in Glassdoor’s Best Places to Work 2025 UK list. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, accelerating growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first‑party audience members, we have a unique understanding of technology markets. Underpinned by those audiences and their data, we offer expert‑led, data‑driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. For more information, visit informatechtarget.com and follow us on LinkedIn. Job Description We are seeking an experienced Senior Analyst to join our Consumer team, specializing in the PC and tablet markets in North America and globally. This role combines client communication, primary research, data analysis, and industry expertise to deliver comprehensive, country‑ and regional‑level market intelligence on the PC and tablet markets for our global tier‑one clients. Key Responsibilities Client Engagement & Communication Lead in client engagements as the primary contact window for all local client communication regarding North American and global insights and data‑related inquiries, supported by the global PC analyst team and insights from primary research within their networks. Present market research findings in clear, structured formats suitable for various stakeholders. Collaborate effectively with clients and team members across multiple time zones to ensure timely communication and delivery of insights. Thought Leadership Produce insightful, opinionated reports that clients and prospects actively seek. Provide expert commentary on industry news and trends, establishing yourself as a recognized thought leader in the PC space. Represent Omdia at high‑profile industry events and forums. Research & Analysis Lead in‑region primary research efforts, including interviews with key PC industry stakeholders and face‑to‑face meetings to build strong relationships and credibility. Deliver qualitative analysis that explains market developments, highlights risks and opportunities, and provides actionable guidance to various stakeholders. Contribute to market tracking databases and forecasts using robust primary and secondary research, clearly documenting assumptions and creating compelling narratives around market trends. Develop and maintain a robust network of industry contacts throughout the PC industry. Commercial & External Communication Contribute to the development of new research initiatives focused on PC market dynamics. Contribute to PR, blogs, and marketing activities to promote PC country‑ and regional‑level research insights. Support the sales and customer success teams to ensure client requests and other research needs are met promptly. Support sales and marketing activities in business development, including identifying new opportunities, supporting client renewals, and contributing to custom research projects. Develop and maintain a robust network of contacts throughout the PC industry. Success Metrics Quality and accuracy of quantitative and qualitative market intelligence On‑time delivery of research products Client satisfaction and retention Expansion of commercial footprint with key prospects Growing Omdia’s brand in PC research expertise in North America This role requires frequent domestic travel and occasional international travel to attend industry events, meet with contacts, and conduct in‑person research. Qualifications Experience & Education Minimum 5 years of professional experience in market research, company strategy, product marketing, or a relevant role within the technology industry. PC industry experience or demonstrated strong understanding of PC and related hardware is a must. Bachelor’s degree in a relevant field; Master’s degree or higher is a plus. Skills & Competencies Strong analytical skills with the ability to work with diverse data sets. Strong research and writing skills with demonstrated ability to produce detailed, insightful and opinionated reports in a concise structure. Existing network of industry contacts in the United States and North America or demonstrated history of network‑building. Self‑disciplined to work independently with minimal supervision. Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal‑opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, or basis of disability or any other protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended, and all applicable federal, state, or local law. Our benefits include: Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks. Broader impact: take up to four days per year to volunteer, with charity match funding available. Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves. Time out: annual leave, birthday leave, volunteer days and the chance to work from (almost) anywhere for up to four weeks a year. A flexible range of personal benefits to choose from, plus company‑funded private medical cover. A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares. Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more. Recognition for great work, with global awards and kudos programmes. As an international company, the chance to collaborate with teams around the world. #J-18808-Ljbffr