Digital Marketing Specialist - 18 Month Defined Term

Digital Marketing Specialist - 18 Month Defined Term Onsite Location(s): Marlborough, MA, US 01752 At Boston Scientific, you will work in a diverse, high‑performance team tackling the most important health industry challenges. With access to the latest tools, information and training, you’ll advance your skills and career through the Neuromodulation Digital Marketing team. About the Role The Neuromodulation Digital Marketing team seeks a Digital Marketing Specialist II to develop best‑in‑class digital marketing programs aligned with divisional marketing and communications objectives. The role will act as a digital subject‑matter expert, support comprehensive digital strategies, activate campaign plans and measure the effectiveness of digital channels and tactics. It will also serve as a key project manager for cross‑functional digital initiatives, coordinating stakeholders, timelines, and deliverables while supporting strategic business integration initiatives, including the alignment of digital marketing programs, processes, platforms and customer experiences resulting from acquisitions, partnerships or organizational changes. The candidate will help ensure seamless customer experience across our digital ecosystem while driving business results among our audiences. This is an 18‑month defined‑term position. Continued employment beyond the defined term is not guaranteed. Work Mode Hybrid – at least three days per week in the local office. Relocation Assistance Not available. Responsibilities Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels and activities to provide segmentation and personalization to marketing plans. Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey. Lead and coordinate digital marketing projects, managing timelines, deliverables, dependencies, risks and stakeholder communications to ensure successful execution. Support the planning and execution of digital marketing workstreams related to business integration initiatives, ensuring alignment of customer communications, websites, marketing technologies, campaign operations, reporting and stakeholder expectations. Serve as the digital marketing lead for integration‑related projects, coordinating activities across legacy and newly integrated teams, agencies, systems and processes to ensure business continuity and a seamless customer experience. Support cross‑functional integration initiatives involving marketing platforms, CRM systems, analytics tools, websites and other digital technologies to improve customer experiences and operational efficiency. Develop and maintain project plans, track milestones, manage dependencies and provide regular status updates to stakeholders for integration and digital marketing initiatives. Partner with external agencies and vendors as needed for digital marketing programs and technology implementations. Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media and email marketing, are executed on time, on budget and to high‑quality standards. Audit existing campaigns, analyze keywords, ad copy, bid strategy and campaign elements to identify opportunities to improve performance and KPIs. Partner with analytics teams to demonstrate the value of programs and provide a regular cadence of reporting and insights. Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals. Partner with the Digital Marketing Manager to develop and execute testing strategies for media campaigns and integrated digital experiences. Build and maintain strong cross‑functional relationships with digital marketing, analytics, UX, design, MarTech, IT and other stakeholders. Collaborate with other divisions across Boston Scientific to communicate performance, align digital initiatives and identify testing and integration opportunities. Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, third‑party research, competitive analysis, digital trends and past campaign data. Required Qualifications Bachelor’s degree required; marketing or similar field preferred. A minimum of 3 years of overall marketing, communications, digital marketing and/or project management experience in a B2C or B2B environment. Experience leading cross‑functional projects and managing multiple stakeholders, timelines, deliverables and competing priorities. Experience supporting complex business and/or technology integration initiatives, including acquisitions, organizational transformations or large‑scale digital projects. Experience in digital media types, platforms, targeting and how they relate to campaign objectives. Experience in SEO/SEM, programmatic display advertising, social media, email marketing, website strategy and development. Direct experience in self‑service platforms including Google Ads/Campaign Manager 360, Google Analytics/GA4 and LinkedIn Ads. Proven understanding of pixel tagging, analytics and data flow between digital marketing platforms. Ability to manage multiple programs and projects simultaneously and effectively prioritize work. Basic skills in Outlook, MS Teams, Excel and PowerPoint. Preferred Qualifications Experience in the medical device, healthcare or pharma industry. Experience supporting acquisition, merger or business integration activities within a marketing, communications or digital function. Experience working with marketing technology ecosystems, CRM platforms, customer data platforms or digital integrations. Experience with emerging technologies including generative AI. Strong interpersonal communication, stakeholder management, written and presentation skills. Self‑starter with the ability to take on new, less‑defined tasks and drive projects forward independently. Requisition ID: 630775 Minimum Salary: $75100 Maximum Salary: $142600 It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. Boston Scientific Corporation is an equal opportunity employer. All personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID‑19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific will comply with all applicable state and federal law and healthcare credentialing requirements. Nearest Major Market: Boston Job Segment: Communications, Marketing Communications, Change Management, Medical Device, Compliance, Marketing, Management, Healthcare, Legal #J-18808-Ljbffr Boston Scientific Gruppe