VP of Marketing

VP of Marketing

Location: NYC preferred (Boston also works)

Office: Williamsburg | In office at least 1x/week

Compensation: $170k–$200k base + equity (flexible)

Overview

We are hiring a VP of Marketing to lead revenue-focused marketing and demand generation. This is a hands-on leadership role responsible for pipeline creation, ARR growth, and event-driven revenue.

The company is entering peak conference season in June, making this an urgent, high-impact hire. The VP of Marketing will report directly to the CEO and own both strategy and execution.

What This Role Owns

• Demand generation and growth marketing with clear revenue impact
• Event and field marketing strategy
  • Approximately 30% of revenue currently comes from conferences
  • 40+ conferences over a concentrated peak season
  • Build infrastructure for pre-event planning and post-event follow-up
• Conference-to-pipeline conversion and tight alignment with Sales
• Marketing for a non-technical buyer
• Oversight of external partners, including PR and web development agencies
• Marketing contribution within a hub-and-spoke business model
• Close partnership with Sales leadership to drive pipeline and closed revenue

Team & Leadership Scope

• Inherits a small existing marketing team
• One senior marketing lead with current performance challenges
• Two full-time team members today
• Expected to:
  • Quickly assess performance and role fit
  • Make decisions on restructuring, up-leveling, or replacing roles
  • Define the right marketing structure as the company scales
• Authority to determine when to use internal resources vs. agencies

Ideal Candidate Profile

• Background in Demand Gen, Growth, or Performance Marketing
• Experience scaling a marketing function, even with a small team
• Strong track record turning events into measurable revenue
• Comfortable with in-person work, conferences, and travel
• Experience at or adjacent to companies such as: Toast, Samsara, ServiceTitan, or high-growth EdTech companies
• Product marketing experience is a plus
• Direct, practical leader comfortable making difficult people decisions

Not hiring from a direct competitor

Why This Role Is Attractive

• Series B company with approximately $30M raised
• Hardware + software product with a defensible distribution and data moat
• 30% inbound and referral-driven revenue prior to expanding event marketing
• Clear mandate tied directly to revenue
• Immediate impact during a critical growth window