Manager, Digital Marketing *Remote

The Event Center at American Dream is a venue designed to host a dynamic range of events. Purposefully built to deliver a unique slate of events focused on memorable experiences. As a cornerstone of American Dream’s diverse offerings, the Event Center brings world‑class brands and unforgettable experiences to the region, serving as a vibrant destination for fans, and community partners alike. We’re building a brand-new Event Center at American Dream, and we’re looking for a Marketing Manager ready to help launch a dynamic new destination for memorable events in New Jersey. This is a rare opportunity to shape the brand, grow the audience, and drive excitement for a venue that will bring conferences, conventions and other unforgettable experiences to the heart of the market. Create and execute bold, strategic marketing campaigns that drive awareness, engagement, and ticket sales for concerts, performances, and special events. Develop and implement integrated marketing plans across digital, social, email, paid media, PR, partnerships, and on‑site channels to maximize attendance and revenue. Lead marketing efforts for new show launches, seasonal programming, festivals, and one‑off events, managing timelines, assets, and promotional rollouts. Collaborate closely with booking, box office, operations, production, and creative teams to align marketing strategies with programming goals and operational realities. Partner with vendors, agents, and external stakeholders to execute artist and brand approved campaigns, promotional assets, and market‑specific strategies. Build buzz and audience excitement through compelling content, promotions, media outreach, influencer partnerships, and community engagement initiatives. Manage and grow the venue’s digital presence, including social media, website content, email marketing, and paid advertising platforms. Track and analyze marketing performance, ticket sales trends, and audience data to optimize campaigns and inform future strategy. Coordinate press outreach, announcements, and earned media opportunities in partnership with internal or external PR teams. Support on‑site activations, street teams, grassroots efforts, and experiential marketing tied to key events and shows. Develop post‑event recaps and performance reports, sharing insights and recommendations with internal stakeholders and partners. Stay current on live entertainment marketing trends, emerging platforms, and audience behaviors to continuously evolve marketing approach. 4–6 years of marketing experience.

• Background in conventions, conferences, specialty events, or venue marketing.
• Strong digital marketing and audience development skills.
• A creative, data-driven mindset.
• Excellent communication, organization, and project management abilities.
• Experience launching a new venue or building a marketing plan from the ground up.
• Experience working with sponsorships, partnerships, and community outreach.
• Graphic design, content creation, or basic analytics/reporting experience.
• Help launch a major new venue at one of the most exciting destinations in the region.
• Build a brand from the ground up.
• All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.