Sr. Keynote Creative Director, Keynote Team

Do you want to set the visual direction for the stages where AWS tells its most important stories Can you move from a blank page to a finished keynote defining the creative concept and then building the art and slides yourself Do you like raising the bar for the designers and agencies around you
AWS keynotes reach millions of viewers and shape how the world understands cloud and AI. Were looking for a Sr. Keynote Creative Strategist to own the creative direction and visual craft of those keynotes. Youll turn complex technical narratives into original art slides and visual systems that work for technical and non-technical audiences alike at re:Invent AWS Summits and other major technology events. This role is both strategic and hands-on: you define the look and feel of a keynote make the work yourself and direct the output of internal designers and external creative partners.

Key job responsibilities
Set the creative direction for each keynote: develop visual concepts and creative territories from the narrative script and audience and align them with executives and content leads

Create original art illustrations and presentation slides for executive keynotes at the highest craft bar

Build and maintain keynote visual systems (templates style guides motion and graphic standards) that keep the work consistent across re:Invent 31 global Summits and third-party events

Direct and mentor internal designers and external agencies and vendors: give clear creative feedback review work in progress and help choose partners for each project

Make creative and brand trade-off decisions across executives product teams content creators and production partners and argue for creative integrity when feedback conflicts

Present creative direction and work in progress to senior leaders and VPs explaining the strategic reasoning behind each visual decision

Direct AI-augmented creative production: decide when generative AI tools (image video layout) speed up the work and when the job needs human-led craft and set the quality bar for AI-assisted output

Partner with keynote leads demo builders and video teams so that animation interactive demos and live elements all feel like one show

Available to work across time zones with a globally distributed team and travel to events as needed

A day in the life
You start your morning reviewing overnight slide revisions from an agency partner and sending back focused feedback on hierarchy and motion. Mid-morning you join the keynote lead and the speakers team to walk through two creative directions for an upcoming keynote and leave with a decision. After lunch youre heads-down building the hero illustration for the opening section. Late in the day you run a critique with two designers on the team pushing a dense architecture slide until a non-technical viewer can read it in three seconds.

About the team
Our team sits within AWS and exists to ensure the most important stories resonate on the biggest stages delivered by our most senior executives. We partner closely with product engineering design and executive communications teams to produce keynotes for events like re:Invent and other major technology conferences. We value collaboration clear communication and a shared commitment to getting the details right. If you want to work on programs that shape how millions of people experience AWS innovation we would love to hear from you.

- 8 years of driving compelling creative strategy and execution at an agency or in-house creative team experience

- Knowledge of InDesign Photoshop Illustrator Keynote
- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers copywriters external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 155400.00 - 210300.00 USD annually
USA MA Boston - 141000.00 - 190700.00 USD annually
USA NY New York - 155400.00 - 210300.00 USD annually
USA VA Arlington - 141000.00 - 190700.00 USD annually
USA WA Seattle - 141000.00 - 190700.00 USD annually

Required Experience:

Director

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