Digital Marketing Strategist

Job Title Digital Marketing Strategist Job Duties Butler Community College is seeking a Digital Marketing Strategist. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. This position develops, implements, and manages data-driven digital marketing campaigns across channels such as SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. It also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys. Key duties include: Planning and managing automated workflows. Analyzing automation performance. Collaborating with various internal teams to align automated efforts with institutional enrollment goals. This role requires a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Benefits Generous employer contribution toward health/dental insurance Employer paid life insurance Employer paid LTD insurance KPERS retirement Generous paid time off (vacation, sick, personal, professional and holidays - including time off during spring break and winter break) Butler tuition exemption (self and immediate family) Supplemental insurance coverages (employee paid) Salary Commensurate with education and experience, starting at $54,000 with credit for applicable experience into the range. Employment Type Full Time Qualifications Knowledge of SEO, SEM, content marketing, and various social media and email platforms. Ability to analyze data, interpret metrics, and make data-informed decisions. Develop innovative and engaging campaign ideas. Strong verbal and written communication skills to collaborate with teams and present strategies. Organization, problem-solving, and strong attention to detail. Strong working knowledge of Microsoft Office, Adobe Creative Suite, CSS, Drupal, Marketing Automation Software such as Act-On or Hubspot. Working knowledge of Digital Ad Placement within Meta, Google, etc. Five to seven years minimum relevant experience, ideally in a higher education setting. Experience with higher education preferred, not required. Experience with UTM and GTM tracking is preferred, not required. Experience in Graphic Design is preferred, not required. Required educational background: Bachelor’s degree in advertising, marketing, business related industry required supported by knowledge and experience of web development and digital marketing implementation and management. The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes. We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status. Equal Opportunity Employer Butler Community College is an equal opportunity employer. Posting Information Open Date: 07/02/2026 Close Date: Open Until Filled #J-18808-Ljbffr