Director OF Digital Marketing

Department: Marketing Reports to: Chief Marketing Officer FLSA Status: Exempt JOB SUMMARY The Associate Director Digital Marketing supports the department’s marketing sales growth by managing all aspects of our digital marketing efforts. Seeking a savvy digital marketer who is a strategic and creative thinker responsible for building, planning, and implementing digital marketing strategies that drive measurable results. This role is tasked with managing the strategy, leading team members, strengthening digital performance and staying current with the latest technology and best practices. Our ideal candidate should bring in-depth knowledge and understanding of digital advertising, paid search, paid social, analytics, campaign optimization, vendor management, budget stewardship, and performance reporting. This role will co‑own the digital roadmap related to measurement, campaign tracking, attribution, tagging standards, and reporting in partnership with the Marketing Operations/Data Analyst, IT, vendors, and the CMO. This role will also support marketing technology stack. MEASURES OF SUCCESS Proven track record of success in digital marketing Create strategies to increase interaction and conversion Maintain and distribute high‑quality analytics tracking and performance reporting Develop annual digital marketing budget Provide monthly reporting on digital budget pacing, spend allocation, results, risks, and recommendations Successfully launch new product and digital acquisition campaigns Lead and manage Paid Media Specialist Translate digital performance insights into clear recommendations for improvement COMPETENCIES Team Leadership Leads teams that work together seamlessly toward accomplishing shared goals and objectives. Customer Service Team member consistently delivers exceptional internal/external customer service. Makes Sound Decisions Team members makes sound decisions in a timely and confident manner. Driving Results Ensures individual and team goals are met through adequate support and accountability. Planning & Organizing Manager engages in logical and systemic thinking to develop meaningful plans for executing team goals. Resilience Team member responds to change with composure and positivity. Open to new ideas and ways of doing work. Adopts changes willingly. Engaging Communication Leader engages others and inspires action through communication. Continuous Improvement Team member seeks opportunities to improve current processes, systems, and methods to promote reliability, quality, and efficiency of output. RESPONSIBILITIES/ESSENTIAL JOB FUNCTIONS The Associate Director Digital Marketing oversees all digital marketing channels and successfully manages the digital marketing budget. In this role, you’ll be responsible for measuring and optimizing the results of our digital activity, including paid media, search, social, campaign, funnel and analytics data to develop performance analysis. This position will anticipate trends, investigate benchmarks, and provide suggestions for improvement. Job responsibilities include: Collaborate across multiple teams (marketing, member service, IT, etc.) to coordinate and launch quality marketing campaigns. Own upper, middle, and lower funnel digital marketing , across paid search, paid social, display, video and related digital channels to include program development, implementation, monitoring, tracking, and reporting that support acquisitions, lead generation and demand generation. Manage the digital marketing budget, including pacing, forecasting, spend allocation, performance analysis, and monthly budget transparency to leadership. Detailed understanding of digital marketing technology, best practices, messaging, and campaign tracking and performance processes. Lead Paid Media Specialist and provide hands on oversight of marketing programs and external vendor partnerships. Provide strategic direction for paid media testing, audience targeting, bidding, channel mix, funnel strategy, and campaign optimization. Develop new ideas to improve our digital customer experience, increase qualified applications, reduce acquisition costs and improve campaign performance. Monitor analytics tracking and data quality for digital campaigns to ensure high-quality data is captured in reporting tools. Co‑own the digital measurement roadmap related to campaign tracking, attribution, tagging standards, and reporting. Maintain a holistic view of user experience across all digital campaign touchpoints and how marketing campaigns affect these touchpoints to drive customer acquisition. Improve key metrics – conversion rates cost per acquisition, cost per lead, return on ad spend, and application volume. EDUCATION AND EXPERIENCE 5–7 years digital marketing experience, with agency experience preferred. 3+ years leading and managing digital marketing team members. 5+ years of hands‑on experience managing advertising platforms and campaign operations. Bachelor’s degree in marketing, communications, or a related field required; MBA preferred. Competence in Microsoft Office -- Microsoft Word, Excel, and PowerPoint. REQUIRED KNOWLEDGE Ability to balance big‑picture strategy with hands‑on digital marketing execution. Strong communication skills with the ability to translate performance data into actionable recommendations. Experience leading paid media initiatives across platforms such as Google Ads, Microsoft Ads, Meta, Reddit, and LinkedIn Proficiency with analytics, reporting, and tracking platforms such as GA4, GTM, Looker Studio, Power BI, and other marketing measurement tools. Experience developing budget recommendations, monitoring campaign pacing, and reallocating spend to maximize performance. Ability to manage changing priorities, deadlines, vendors, and cross‑functional dependencies. Commitment to continuous testing, learning, and performance improvement. REQUIRED SKILLS Ability and eagerness to effectively balance big‑picture strategic work with day‑to‑day execution. A strategic thinker and strong communicator Highly adept with Google Analytics, Google Ads, and social media ad platforms. Ability to multitask, manage changing priorities and meet tight deadlines. A propensity for testing constantly and a constant advocate for marketing excellence. This position description should not be construed to imply that the requirements are the sole standards for the position. Incumbents are expected to perform all assigned duties as required. #J-18808-Ljbffr