On-the-Ground & Social Media Marketing Representative

Job Description

Job Description

On-the-Ground & Social Media Marketing Representative

Pathways to Wellness | Behavioral Health Outpatient Clinic

Employment Type: Full-Time, Hourly (Non-Exempt)

Compensation: Averages $25.00 per hour

About Pathways to Wellness

Pathways to Wellness is a behavioral health outpatient clinic committed to helping our community live healthier, more balanced lives. We deliver compassionate mental health and behavioral health care, and we're looking for an energetic, community-minded marketer to help us grow our presence both in the field and online while reducing stigma and connecting people to the care they need.

Position Summary

We're seeking a Full-Time On-the-Ground & Social Media Marketing Representative to serve as the face and voice of Pathways to Wellness. This hybrid role combines hands-on community outreach with day-to-day social media management. You'll be out in the community building relationships and generating awareness, while also creating and managing content that keeps our brand active and engaging across digital platforms.

This is an ideal opportunity for someone who thrives on face-to-face connection, is comfortable creating content on the fly, and is passionate about mental health, wellness, and community care.

Key Responsibilities

On-the-Ground / Field Marketing

• Represent Pathways to Wellness at community events, health fairs, expos, and local partner locations.
• Build and maintain relationships with referral sources such as primary care providers, hospitals, schools, community organizations, and other behavioral health partners.
• Distribute marketing materials and coordinate on-site promotional activities.
• Identify and pursue new grassroots outreach and partnership opportunities.
• Capture photos, video, and stories from events for use in social and marketing campaigns.

  Social Media / Digital Marketing

• Plan, create, schedule, and publish content across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Engage with the online community by responding to comments, messages, and reviews in a timely, on-brand manner.
• Monitor social media trends and adapt content to grow reach and engagement.
• Track and report on key performance metrics (reach, engagement, follower growth, leads).
• Support email campaigns, promotions, and other digital marketing initiatives as needed.

  General

• Maintain brand consistency and messaging across all channels and in-person interactions.
• Ensure all marketing content is sensitive, stigma-free, and compliant with HIPAA and applicable privacy regulations.
• Collaborate with the practice principals on campaign planning and execution.
• Perform other marketing-related duties as assigned.

  Qualifications

  Required

• Bachelor's degree in Marketing (or a related field) OR a minimum of 2 years of related experience in healthcare marketing.
• Strong verbal and written communication skills.
• Proficiency with major social media platforms and content creation tools.
• Comfortable working in the community and engaging with the public in person.
• Reliable transportation and a valid driver's license (for travel to events and partner sites).
• Highly organized, self-motivated, and able to manage multiple priorities.

  Preferred

• Experience in behavioral health, mental health, healthcare, or a service-based industry.
• Understanding of HIPAA and marketing within a healthcare/behavioral health setting.
• Familiarity with social media analytics and scheduling tools.
• Basic photo/video editing and graphic design skills (e.g., Canva, Adobe).

  Schedule & Work Environment

• Full-time, hourly position.
• Combination of in-office, remote, and in-the-field work.
• Some evenings and weekends may be required to support community events.

  Compensation & Benefits

• Hourly pay averaging $25.00 per hour .
• Benefits are offered -- health insurance, PTO, paid holidays, mileage reimbursement

Pathways to Wellness is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

To Apply: Upload your resume and cover letter.