Senior UX Research Strategist

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We’re looking for a sharp, user-focused

UX Researcher

to help shape and improve the overall player experience. You’ll act as the voice of the user by conducting research, uncovering behavioral insights, and turning those findings into clear, actionable product decisions. You’ll work closely with

Product, Design, and Data teams

, ensuring that product decisions are driven by real user needs and behaviors rather than assumptions. This is a high-impact opportunity for someone who enjoys working with ambiguity, finding meaningful insights, and turning research into measurable product outcomes. User Research Operations — Plan and execute qualitative and quantitative research studies including user interviews, surveys, usability tests, and diary studies across the full player journey. Behavioral Analysis — Analyze user behavior across our platform using analytics tools, session recordings, heatmaps, and funnel data to identify friction points and opportunities. Competitor & Market Research — Conduct structured competitive analysis of sweepstakes casino products to benchmark our UX against industry standards and identify gaps. Wireframing & Prototyping — Use Figma or Visily to translate research insights into wireframes, user flows, and low-to-mid fidelity prototypes that guide product and design decisions. User Personas & Journey Mapping — Develop and maintain player personas, customer journey maps, and mental models that inform product strategy and prioritization. Cross-Functional Collaboration — Work directly with Product Managers, Designers, and Developers to embed user insights into the product lifecycle from ideation through launch. Stakeholder Reporting — Document and present research findings clearly to stakeholders, making complex insights accessible and actionable. UX Standards — Champion user-centered design principles, accessibility standards, and usability best practices across all product initiatives. Continuous Discovery — Proactively identify new research questions, monitor industry UX trends, and propose process improvements to keep our research function sharp. 2+ years of hands-on experience in UX research, with a portfolio or case studies demonstrating research-to-product impact. ~ Proficiency in Figma and/or Visily for wireframing, prototyping, and user flow design. ~ Proven experience conducting user interviews, usability testing, and surveys — both moderated and unmoderated. ~ Familiarity with analytics and behavioral tools such as Mixpanel, Hotjar, FullStory, or Google Analytics. ~ Strong analytical mindset — ability to synthesize qualitative and quantitative data into clear, prioritized insights. ~ able to present research clearly to non-research audiences. ~ Advanced AI user — comfortable leveraging AI tools to accelerate research synthesis, generate interview guides, and surface patterns at scale. ~ English fluency required.

Experience in sweepstakes casino, online gaming, fintech, or consumer subscription products. Exposure to game mechanics, reward loops, or player psychology research. Ruby Labs operates within the CET (Central European Time) zone. Remote Work Environment:

Paid National Holidays:

Celebrate and relax on national holidays with paid time off to unwind and recharge. Flexible Independent Contractor Agreement:

Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. LI-Remote