Senior Business CRM Manager Americas

The CRM team at Wise is expanding to consolidate our efforts to develop our Americas regional communications for business. Were all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them grow their business with the least friction.

We are hiring a Senior Regional CRM owner to grow Wise Business across North America and Latin America. Acquisition and conquest are central: helping businesses discover Wise understand the value of switching from an existing provider and become active customers.

The person will work closely with Sales and regional Marketing including above-the-line (ATL) and Brand teams to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands-on CRM delivery. We are seeking someone who sets direction independently communicates clearly and builds the relationships needed to deliver through a global organisation.

Your Mission:

• Own a prioritised regional B2B CRM roadmap balancing acquisition onboarding and activation with longer-term customer value.

• Partner with Sales on target audiences qualification lead handover follow-up and feedback on lead quality and objections.

• Connect ATL and Brand campaigns to relevant lead capture nurture and conversion journeys.

• Build acquisition and switching journeys adapting propositions proof points tone creative and channel choices for local business audiences.

• Deliver email push and in-app campaigns end to end including segmentation personalisation testing and QA.

• Work with Analytics to assess qualified pipeline conversion activation and incremental commercial impact with clear definitions and outcome windows.

• Own campaign prioritisation stakeholder communication calendar coordination deliverability and adherence to agreed customer-contact standards.

Qualifications :

About You:

• 5 years CRM or lifecycle marketing experience including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.

• 2 years of experience with leading and growing a high growth CRM team.

• Strong track record of successful cross-channel (email push in-app messages etc.) lifecycle comms.

• End-to-end planning development and execution of large-scale engaging lifecycle campaigns.

• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.

• Excellent verbal and written communication skills and strive to have a customer-first mindset.

• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.

• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.

• Technically-savvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers. 

• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

• Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.

• Hands-on campaign delivery and analytical judgement including segmentation experimentation customer insight and regional content adaptation.

• Experience partnering with Sales and Marketing on pipeline qualification nurture and conversion; understanding how CRM follows through on demand created by broader campaigns.

Additional Information :

Nice-To-Have:

• Experience specifically for both North American and Latin American markets. 

• Additional language skills - ideally Spanish & Portuguese. 

• Coding skills e.g. SQL Liquid etc.

For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time