Content Strategist

The University of Iowa Office of the Provost is hiring a Web Content Strategist (100% appointment). Help tell the story of the Office of the Provost. As our Web Content Specialist, you\'ll lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university\'s priorities. The Web Content Strategist serves as the primary web content leader for a portfolio of Office of the Provost websites, including the International Programs, UI Passport Acceptance Facility, Strategic Plan, Student Disability Services, Center for Teaching, and other affiliated unit websites. The position develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost. Working collaboratively with campus stakeholders, the Web Content Strategist plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices. The position serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects. In addition to leading web content strategy, the position develops and manages digital communications that support institutional priorities, including website content, news stories, executive communications, newsletters, and email communications. The position helps advance major university initiatives through effective digital storytelling, content planning, and continuous optimization of the Provost organization\'s digital presence. They will also have the opportunity to: Monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience. Participates in implementing major marketing programs and initiatives. Recommends technology to support marketing function. Oversees marketing tasks and activities. Coaches on the development strategy for specific markets and specific products. And More! Contact Information Contact Name: Tracey Pritchard About the Department: The Office of the Executive Vice President and Provost provides academic leadership to the University of Iowa. Its fundamental mission is to champion innovation and excellence in teaching, research, creative production, and service. Together, our faculty, staff, and students are helping to create a better future for the people of Iowa, our nation, and the world, not only through their cutting-edge research but also through world class health care, art and cultural opportunities, and continuing and distance education. Most important, we are preparing the next generation of scientists, scholars, artists, skilled professionals, leaders, and responsible global citizens who will carry on a proud legacy of engagement and excellence. Required Qualifications: Bachelor’s degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise. Minimum 1 year working in web content strategy, digital communications, marketing, or a related field. Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar). Experience writing and editing digital content for websites and other online communication channels. Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements. Experience managing multiple projects simultaneously while balancing competing priorities and deadlines. Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives. Excellent written, editing, and verbal communication skills. Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives. Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions. Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders. Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team. Commitment to creating accessible, user-centered digital experiences. Desirable Qualifications: 2-4 years working in web content strategy, digital communications, marketing, or a related field. Experience conducting website content audits, content governance, or information architecture projects. Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices. Basic knowledge of HTML and CSS. Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar). Familiarity with generative AI tools used to support digital content development. Prior experience working in an academic or higher education environment. Knowledge and experience with university policies, procedures as related to position, and/or brand standards. To Apply: To be eligible for consideration, applicants must upload BOTH of the following and mark them each as a “Relevant File” to the job submission: Job openings are posted for a minimum of 7 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the process. Reach out to Tracey Pritchard to learn more about benefits, compensation practices, and career development opportunities. Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success. Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance. Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation.Join us in making a difference at a leading Big Ten university and premier public research institution. Click here to learn more about why you should join UI! Additional Information Classification Title: Marketing Specialist Appointment Type: Professional and Scientific Schedule: Full-time Work Modality Options: Hybrid within Iowa Compensation Starting Salary Minimum: 57000 Starting Salary Maximum: to commensurate Contact Information Contact Name: Tracey Pritchard Equal opportunity employer The University of Iowa is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment free from discrimination on the basis of race, creed, color, religion, national origin, age, sex, pregnancy (including childbirth and related conditions), disability, genetic information, status as a U.S. veteran, service in the U.S. military, sexual orientation, or associational preferences. Persons with disabilities who need assistance or accommodations with the application or interview process may contact University Human Resources/Faculty and Staff Disability Services, View phone number on click.appcast.io or View email address on click.appcast.io . For jobs in UI Health care, please contact UI Health care Leave & Disability Administration at View phone number on click.appcast.io . My Profile Create and manage profiles for future opportunities. Contact us to learn more about how to qualify for Veteran\'s Preference. #J-18808-Ljbffr