Property Opening Marketing Manager

Marketing Manager

Location: Texas

Overview Venterra is looking for a hands-on, strategic marketing leader to own lease-up marketing strategy for new multifamily communities from construction through stabilization. This role is for someone who wants to be handed the goal, trusted with the strategy, and held accountable for the outcome. This is not a traditional property marketing role. Creative assets matter, but the core responsibility is lease-up strategy, demand generation, pipeline health, launch readiness, local market awareness, and performance against leasing goals. The Marketing Manager will serve as the marketing owner for assigned new development lease-ups across multiple markets. This person will assess each asset, understand the local market, define the renter audience, build the launch strategy, align stakeholders, and drive execution with urgency and precision. Success requires ownership, business judgment, strong follow-through, comfort with ambiguity, and the ability to lead without waiting to be told what to do. The right candidate will be comfortable making recommendations, influencing cross-functional partners, escalating risks, and being measured by business outcomes. The expectation is not simply to support openings. The expectation is to build qualified demand ahead of first units, sustain leasing momentum through opening, and help accelerate each community toward stabilization. While this requires a strategic mindset, you are expected to also be an individual contributor, responsible for set up of many marketing related systems, media, etc.

Core Responsibilities

• Own marketing strategy for assigned new developments from pre-leasing through stabilization.
• Build lease-up plans that align asset goals, market conditions, renter profiles, delivery schedules, pricing, and business objectives.
• Work with vendors to create brand identity and messaging, digital assets, renderings, and virtually staged tours.
• Launch drip email campaigns and social media campaigns, promoting community lifestyle, benefits, and updates.
• Build and convert a strong lead and applicant pipeline, with occupancy goals based on market.
• Develop local brand positioning that reflects each community's location, product, amenities, lifestyle, target renter, and competitive landscape.
• Drive local awareness before opening so communities are known in market early.
• Travel to assigned markets to understand competitors, traffic drivers, employers, universities, retail nodes, signage opportunities, referral sources, renter behavior, and conversion barriers.
• Use time in market to build relationships, identify opportunities, and ground marketing strategy in the renter experience.
• Lead launch planning across internal teams, vendors, and local partners.
• Partner with Development, Operations, Asset Management, Revenue Management, Leasing, and on-site teams to align strategy, timing, targets, pricing, and execution.
• Influence without direct authority, create clarity, and escalate risks early.
• Partner with Leasing and Operations to understand lead quality, response time, follow-up gaps, objections, tour conversion, application conversion, and closing barriers.
• Use leasing insights and performance data to refine messaging, targeting, outreach, campaigns, budgets, and positioning.
• Monitor campaign performance, applicant flow, traffic sources, conversion trends, leasing velocity, occupancy pacing, and market feedback.
• Create repeatable tools, timelines, and playbooks to improve consistency and speed across future lease-ups.

Success Metrics:

Success in this role will be evaluated by the ability to:

• Build qualified lead and applicant pipelines ahead of first unit delivery as determined for each community.

Required Experience:

• 4–7+ years of local marketing experience, preferably in multifamily, real estate, hospitality, retail, or another location-based consumer business.
• Experience owning or leading marketing strategy for lease-ups, new developments, grand openings, new store openings, localized launches, or market-entry campaigns strongly preferred.
• Proven ability to build marketing plans tied to business goals, launch timelines, demand generation, and measurable outcomes.
• Experience working cross-functionally with operations, sales, revenue management, asset management, development, or field teams.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred. High school diploma preferred.

Technical Expectations: The ideal candidate should have:

• Experience with CRM, email marketing, and lead-management platforms.
• Working knowledge of conversion-focused campaign strategy and performance reporting.
• Comfortable evaluating applicant flow, lead quality, traffic sources, campaign performance, and conversion trends.
• Proficiency in presentation tools, spreadsheets, planning documents, and marketing collateral.
• Familiarity with design tools or the ability to guide creative development effectively.
• Ability to clearly present marketing strategy, campaign performance, and recommendations to stakeholders.

Travel Expectations: This role requires frequent travel to new development markets and communities. Travel is a core part of the role because effective lease-up marketing requires firsthand market knowledge. The person in this role must be willing and able to spend time in market to understand competitors, demand drivers, renter behavior, local partnerships, signage opportunities, outreach opportunities, leasing barriers, and launch execution needs.