Senior Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who We Are Looking For

At VML, a WPP company, we're looking for a Senior Copywriter who believes the best brand stories are rooted in human truths. You'll craft compelling, inclusive narratives that connect with audiences on a deeper level, turning complex business challenges into clear, resonant creative solutions. In this role, you'll partner closely with art directors, strategists, and clients to shape the voice of global brands - ensuring every word drives meaningful impact and reflects our Human First values.

What You'll Do

• Drive Creative Vision: Lead the conceptualization and writing of integrated campaigns across digital, social, experiential, and traditional channels, ensuring brand voice is consistent and compelling.
• Collaborate Cross-Functionally: Partner with art directors, designers, and strategists to build cohesive creative platforms that solve client challenges and elevate the audience experience.
• Present with Purpose: Articulate the strategic why behind your creative choices, confidently sharing ideas with internal teams and client partners to build trust and alignment.
• Mentor and Guide: Provide constructive, actionable feedback to junior writers and creatives, fostering an environment where craft and conceptual thinking can thrive.
• Champion Inclusivity: Ensure all copy and messaging is accessible, culturally resonant, and free of bias - reflecting a deep understanding of diverse audiences.

Who You Are

• An Empathetic Storyteller - You naturally centre the human experience in your writing, finding the emotional core of a brief and translating it into work that moves people.
• A Strategic Thinker - You don't just write clever headlines; you understand business objectives and craft messaging that drives measurable outcomes and brand growth.
• An Adaptable Collaborator - You thrive in dynamic environments, remaining open to feedback and pivoting gracefully when project needs or client directions evolve.

What You'll Need

• A robust portfolio demonstrating conceptual thinking and polished copywriting across multiple platforms and formats.
• Proven experience leading creative projects from initial briefing through to final production and delivery.
• Strong presentation skills with the ability to clearly communicate creative rationale to stakeholders and clients.
• A deep understanding of how to adapt tone and voice for different brands, audiences, and digital channels.
• A proactive approach to problem-solving and a genuine passion for mentoring emerging creative talent.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.


VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X.

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