Growth Marketing Manager, expert in Data Analytics

Overview Are you a highly analytical and strategic Growth Marketing Manager, and an expert in Data Analytics? Do you enjoy optimizing marketing performance through data-driven insights, automation, and operational efficiency? This role is key to advancing our customer acquisition and retention efforts, improving marketing ROI, and aligning marketing operations with overall business objectives. The ideal candidate is a Data Analyst with marketing operations expertise and deep HubSpot experience, strong analytical skills, and a passion for using data to influence strategy, execution, and growth. Experience working in a lead generation-focused company is preferred. We are especially interested in individuals who are motivated by mission-driven work and have a passion for impactful causes. Key Responsibilities Marketing Analytics & Reporting Analyze multi-channel marketing performance (SEO, SEM, email, social, paid media, content) and provide actionable recommendations. Develop and maintain dashboards, performance reports, and key metric tracking. Deliver insights to stakeholders across the business to inform strategic decisions and optimize campaigns. Conduct attribution modeling, conversion funnel analysis, and cohort analysis to improve the customer lifecycle. Campaign Optimization Collaborate with campaign managers to test and refine marketing efforts using A/B testing, segmentation, and performance data. Use data to inform creative, messaging, and targeting decisions across all digital channels. Ensure campaigns are measured effectively with clear KPIs and consistent tracking. CRM & Marketing Automation (HubSpot-Focused) Hands-on manage and optimizeHubSpot CRM and Marketing Hub, including workflows, lead scoring, segmentation, and list management. Design and implement automated marketing workflows and nurture programs to drive engagement and retention. Leverage HubSpot data to deliver personalized communications throughout the customer journey. Ensure CRM data integrity, structure, and scalability to support long-term marketing operations. Operational Efficiency Evaluate and improve marketing processes, ensuring efficient execution and accurate tracking. Manage marketing technology stack with a focus on integration, data flow, and scalability. Own budget tracking, ROI analysis, and performance forecasting. Collaboration & Leadership Partner with cross-functional teams (sales, product, customer success) to align marketing insights and strategy. Collaborate with external vendors and agencies to support data-driven campaign execution. Mentor junior team members or analysts in analytics tools, reporting, and marketing data literacy. Qualifications Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field (Master’s degree a plus). 8+ years of experience in digital marketing or marketing operations, with 3+ years in a data-focused role. Expert-level proficiency in HubSpot CRM and Marketing Hub— including workflows, reporting, lead management, and automation. Strong experience with marketing analytics and BI tools (e.g., Google Analytics, Looker, Tableau, Excel). Deep understanding of multi-channel marketing campaigns and performance metrics. Experience managing campaign attribution models, customer segmentation, and lifecycle optimization. Familiarity with paid media platforms (Google Ads, Facebook Ads) and SEO/SEM analytics. Proven ability to manage budgets and optimize marketing spend based on performance data. Excellent problem-solving skills with a strategic, data-first mindset. Strong communication skills; able to present data and recommendations to technical and non-technical audiences. Comfortable managing multiple priorities in a fast-paced, cross-functional environment. Preferred:Experience working in a lead generation company, with a focus on measurable customer acquisition and funnel optimization. Bonus:A genuine passion for working on impactful, mission-driven initiatives. What You Bring A passion for data, marketing technology, and continuous optimization. Deep experience with HubSpot as a central growth and automation platform. A strong track record inlead generationand using data to convert interest into measurable results. A desire to contribute to meaningful, cause-driven work that makes a real difference. A collaborative mindset and a desire to work cross-functionally to drive growth. Turn insights into impact. If you’re ready to lead marketing operations through smart data, advanced analytics, and expert-level HubSpot use—especially in a high-performance, mission-driven environment—we’d love to hear from you. Apply now and help us transform lives. #J-18808-Ljbffr SherlockTalent