Sr Commercial Marketing Manager, Local Offers & Playbook Fiber

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T-Mobile Fiber is scaling fast and winning at the local level is what enables us to scale nationally. Were looking for a Sr Commercial Marketing Manager Local Offers & Playbook to be the connective tissue between our national Fiber Acquisition strategy and what actually happens market by market on the ground. Youll own the operational engine that keeps our go-to-market work moving managing intake and execution while also rolling up your sleeves with the Fiber Acquisition Team to shape offer ideas built for specific local markets.

This role is part program manager part strategist equal parts organized and creative. Youll bring order to a fast-moving intake pipeline and bring sharp local-market thinking to offer ideation that helps Fiber win block by block market by market.

This is a hybrid position requiring at least 3 days per week in-office.

Job Responsibilities:

• GTM & Program Management: Own the system of record for T-Fibers local GTM work managing intake prioritization timelines and status across every active market initiative.

• Lead offer planning and strategy for T-Mobile Fiber developing pricing promotions and product positioning that align with business goals.

• Assist partners in the annual and quarterly planning cycles.

• Assess business models and make data-informed decisions maintaining offers and tactics through their natural lifecycle.

• Develop and maintain a local offers playbook enabling delivery of local targets tracking financial performance lift and market reception.

• Be the single point of accountability for how requests move from ask to execution keeping cross-functional partners aligned on scope owners and deadlines.

• Local Offer Ideation: Partner directly with the Fiber Acquisition Team and the Regional Team to develop offer concepts tailored to specific fiber markets using local competitive dynamics penetration data and consumer insights to shape ideas not just support someone elses.

• Help translate hyper-local market conditions (mature market revitalization competitive incursions seasonal/tentpole moments) into targeted offer and promotional recommendations.

• Cross-Functional Coordination: Work across Marketing Product Pricing Analytics and Channel teams to socialize local offer ideas gather input and drive them toward a decision.

• Serve as a trusted liaison between the T-Fiber team and broader Commercial Marketing ensuring local-market needs are represented in national planning conversations.

• Reporting & Visibility: Provide regular clear status reporting to leadership on the local GTM pipeline offer ideation progress and intake volume/health.

• Process Improvement: Spot friction in the intake-to-execution process and drive continual improvements on how we plan and track work.

Knowledge Skill and Abilities:

• GTM Operations: Own intake management prioritization frameworks workflow hygiene and reporting.

• Local Offer Ideation: Supporting the Fiber Acquisition Team with market-specific offer concepts pricing/promotion ideas and positioning at the local level.

• Playbook Management: Grow track and maintain a living playbook of successful tactics and offers by market prototypes.

• Execution Discipline: Keeping a fast-moving multi-market pipeline of work organized visible and moving toward outcomes.

Qualifications:

• Bachelors degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
• 7 years of experience in marketing GTM program/project management or offer strategy ideally within telecom broadband fiber or a related fast-paced consumer industry.

• Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.

• A track record of juggling multiple concurrent workstreams across markets or regions without losing sight of the details.

• Comfort contributing real ideas to offer and promotional strategy this is an ideation partner role not just a tracker of other peoples work.

• Strong cross-functional collaboration skills; ability to build trust quickly with Marketing Product Pricing and Channel partners.

• Clear concise communication skills written and verbal including comfort presenting status and recommendations to leadership.
• Background supporting local or regional marketing strategy preferred.

• Exposure to offer/pricing modeling or promotional strategy work preferred.

• Must be at least 18 years of age
• Legally authorized to work in the United States.

Total Target Cash Earnings Opportunity: $131160 - $236640

National Base Pay Range: $109300 - $197200

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.

At T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out .

Never stop growing! As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable! T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression genetic information national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Required Experience:

Manager

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