Digital Marketing Specialist

About The Role The role owns the day-to-day execution of digital demand generation for a growth-stage technology company, spanning paid acquisition, SEO, email, and social. This is a hands‑on operator role: launching campaigns, tuning funnels, and turning performance data into decisions that move pipeline and signups. About The Role The role owns the day-to-day execution of digital demand generation for a growth-stage technology company, spanning paid acquisition, SEO, email, and social. This is a hands‑on operator role: launching campaigns, tuning funnels, and turning performance data into decisions that move pipeline and signups. The position reports into the demand‑generation team and works directly with content, product marketing, and design. It matters because paid and organic channels are a primary growth lever — the work here directly shapes CAC, funnel conversion, and revenue. Key Responsibilities Build, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets of $50K+/month Own SEO and SEM strategy: keyword research, on‑page optimization, technical SEO fixes, and landing page testing Develop and ship A/B tests across ad creative, landing pages, and email flows to improve conversion rates Run lifecycle email campaigns in HubSpot or Marketo, including segmentation, automation workflows, and drip sequences Manage organic social and paid social programs, including content calendar planning and community engagement Build and maintain performance dashboards in GA4 and Looker, reporting weekly on CAC, CPL, ROAS, and pipeline contribution Coordinate with design, content, and sales teams to ship integrated campaign assets on schedule What We Are Looking For 3-6 years of digital marketing experience, ideally in B2B SaaS or high‑growth tech Hands‑on expertise with Google Ads, LinkedIn Ads, and GA4; Google Ads certification preferred Working knowledge of SEO best practices and tools (Semrush, Ahrefs, or Screaming Frog) Experience with marketing automation platforms (HubSpot, Marketo, or Pardot) Strong analytical skills: comfortable building funnel models, running A/B tests, and interpreting multi‑touch attribution Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: experience with SQL or a BI tool for self‑serve analysis; familiarity with Webflow or WordPress; exposure to ABM platforms (6sense, Demandbase) #J-18808-Ljbffr Evlo AI