VP Marketing

VP MarketingNew York CityObLIGO is a fast-growing FinTech / Real Estate Tech startup on a mission to build trust between renters and landlords worldwide. By leveraging open banking, data, and AI, Obligo eliminates traditional security deposits and replaces them with a fair, flexible, and transparent renter experience while streamlining operations and reducing risk for property managers.At Obligo, we believe that clear communication, thoughtful user experience, and trust-building design are just as important as strong risk models and technical execution. We build financial products that people can understand, trust, and feel confident using.ObLIGO is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence. This is a strategic and hands-on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo's story is told clearly, credibly, and consistently across all audiences.You will own Obligo's end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement. You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact.Key Responsibilities:Marketing Strategy & Leadership Define and lead Obligo's marketing vision and strategy in alignment with company goalsBuild, manage, and mentor a high-performing marketing team Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue.Serve as a core member of the leadership team, contributing to company-wide strategyGrowth & Demand GenerationOwn pipeline generation across channels including paid, organic, content, partnerships, events, and ABM.Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimizationUse data, experimentation, and attribution to improve CAC, conversion rates, and ROI.Scale marketing programs across SMB, mid-market, and enterprise segments.Brand, Product & StorytellingOwn Obligo's brand identity, positioning, and messaging across all touchpointsLead product marketing efforts including launches, narratives, competitive positioning, and sales enablement.Translate complex fintech concepts into clear, compelling, and trustworthy value propositionsLifecycle, Trust & User ExperienceOversee renter- and customer-facing marketing communications.Build lifecycle programs that drive adoption, engagement, retention, and trustPartner closely with Product and UX to ensure a cohesive and consistent customer experiencePartnerships, PR & External PresenceLead PR, communications, industry events, and thought leadership initiativesSupport strategic partnerships through co-marketing and joint go-to-market effortsWhat We're Looking For:Experience10+ years of marketing experience, including senior leadership rolesProven success scaling marketing at a B2B or B2B2C SaaS or fintech companyStrong background in demand generation and revenue-driven marketingExperience partnering closely with Sales, Product, and executive leadershipSkills & AttributesStrategic thinker with a hands-on execution mindsetExceptional communication and storytelling skillsData-driven and comfortable operating in trust-based or regulated environmentsNice to HaveExperience in fintech, proptech, real estate, or financial servicesEnterprise go-to-market or platform marketing experienceBenefits and PerksCompetitive base salary and bonus structureStock optionsMultiple health, dental, and vision plans starting day oneRemote office expense reimbursementGenerous PTO and holiday scheduleCommuter benefitsLife insuranceQuarterly team kickoffs and regular team outingsAmazing offices in NYC and Tel AvivA chance to work with incredibly bright, creative, talented, and passionate teammatesCompensation Range: $200K - $220K