Director, Talzenna Consumer Lead
Pfizer
Consumer Marketing Lead for Talzenna within Pfizer Oncology, focusing on prostate cancer (mCRPC) and breast cancer indications Objectives include developing and executing comprehensive patient marketing strategies, overseeing omnichannel campaigns, and fostering patient engagement. Responsibilities leading brand positioning, messaging evolution, media planning, and managing patient ambassador programs collaborating with cross-functional teams such as HCP marketing and advocacy updating assets for breast cancer indications Requirements Bachelor's degree with 8+ years of pharmaceutical marketing experience or MBA/Masters with 7+ years proven success in complex marketing initiatives strong strategic, analytical, and leadership skills proficiency in digital and AI-based marketing tools excellent communication and stakeholder management Preferred 6+ years in commercial/marketing roles with U.S. patient/pharma marketing experience oncology background advantageous advanced degree preferred High Value Oncology (prostate and breast cancers) mCRPC metastatic lifecycle management omnichannel engagement patient advocacy digital innovation Work Setup hybrid (2/3 days onsite), based in the US; no relocation support. Compensation The role offers a competitive salary range and performance-based incentives. #J-18808-Ljbffr Pfizer
Vacancy posted 1 day ago
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