Marketing Analyst I

Job Summary The Marketing Analyst supports data-driven decision-making across B2B marketing and sales efforts in the HVAC/OEM space. This role focuses on analyzing performance data, building forecasts, and developing insights that inform strategy, improve pipeline quality, and drive revenue growth. Job Description Key Responsibilities Strategic Data Analysis & Forecasting Support marketing and sales forecasting (pipeline, revenue, demand generation trends) Analyze historical data to identify patterns and inform growth strategy Assist in building models for lead flow, conversion rates, and revenue projections Translate business goals into measurable KPIs and track performance against targets Market Intelligence & Analytics Conduct market, customer, and competitive analysis to inform strategic decision-making Track industry trends, customer needs, and competitive positioning to identify opportunities for growth Measure the effectiveness of marketing programs and campaigns, providing insights and recommendations to improve performance Reporting & Dashboarding Build and maintain dashboards (Power BI, Tableau, or Excel) Automate recurring reports for marketing and sales leadership Ensure data accuracy and consistency across reporting systems Data Management & Tools Work within CRM and marketing platforms (Salesforce, HubSpot, etc.) Help maintain clean, structured data for accounts, leads, and opportunities Support tracking implementation and campaign attribution Cross-Functional Collaboration Partner with marketing, sales, product management, and finance teams Assist in aligning marketing metrics with sales outcomes and revenue goals Support leadership with data for quarterly planning and reviews Analyst Relations & Reporting Build and maintain relationships with key industry analysts to strengthen market presence and credibility Support analyst briefings and provide insights aligned with product strategy Deliver regular reporting and insights to senior leadership Additional Responsibilities Support continuous improvement of marketing processes and tools Perform other related duties as assigned Qualifications Education & Experience Bachelor's degree in Marketing, Business, Economics, Finance, Mathematics, Statistics, or a related field 2-5 years of experience in marketing, marketing analytics, or a related role (industrial, manufacturing, or HVACR industry experience preferred) Skills & Competencies Strong analytical skills with the ability to interpret data and translate insights into action Excel / Google Sheets (pivot tables, formulas, data analysis) Data visualization tools (Power BI, Tableau, or similar) Excellent written and verbal communication skills Strong analytical thinking and attention to detail Understanding of marketing funnels and B2B sales processes Ability to manage multiple projects and deadlines in a fast-paced environment Strong collaboration and stakeholder management skills Experience developing marketing content and positioning strategies Proficiency in Microsoft Office and familiarity with marketing analytics tools or CRM platforms Preferred Qualifications Exposure to B2B, industrial, or HVAC/OEM markets Experience working with CRM systems (Salesforce, HubSpot) Familiarity with forecasting, modeling, or financial metrics Exposure to digital analytics (Google Analytics, etc.) Equal Employment Opportunity and Affiliation Nidec is an Equal Employment Opportunity (EEO) and affirmative action employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your EEO rights as an applicant, please visit: #J-18808-Ljbffr Nidec Motor Corporation