Wealth Private Banking Advisor I or II - Atlanta
SunTrust Investment Services, Inc.
Wealth Private Advisor
The Wealth Private Advisors primary responsibility is to deepen client relationships around banking, credit, and insurance with Wealth segment clients. Located within a virtual, the Wealth Private Advisor will act as the point of contact for the Private Client Group Financial Advisors (FAs) within their assigned Truist regions. The Wealth Private Advisor will coordinate with PCG FAs to deliver Truist Wealth banking Solutions for clients that have over $1MM in investments at Truist. The Wealth Private Advisor will identify and fulfill banking and credit solutions for clients where the FA will act as the Primary Relationship Advisor. The Wealth Private Advisor will build and maintain successful and effective partnerships with internal IRM (Integrated Relationship Management) partners including: FAs, Insurance Specialists, Wealth Lending Officers, Small Business Specialists, Mortgage Loan Officers, etc. The Wealth Private Advisor will be held accountable for relationship partnership with FAs. The Wealth Private Advisor should have working knowledge and experience in investments, banking, insurance, and lending products to provide appropriate recommendations to meet client needs and financial goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Work with PCG FAs to deliver Wealth Banking and Credit solutions for clients with +1MM of investments at Truist.
a. Develop and deliver video (primary) and in person presentations to small and large groups alike, in order to demonstrate and train on the value of a Wealth Private Advisors relationship with both internal and external partners.
b. Leverage business knowledge and the Trusted Wealth Relationship and Advisory Process (Wrap) to call upon existing clients and determine appropriate strategies to meet client needs by recommending financial solutions for Wealth Private Advisor segment clients.
c. Help FAs and clients set and prioritize goals and develop customized solutions, set a progress timeline to implement multiple strategies and/or solutions and ensure follow up.
d. Work with FAs, clients and potential clients to coordinate information gathering, development and delivery of financial profiling. In addition, liaise between client and appropriate internal and external partners to implement all solutions and/or recommendations presented in the plan.
e. Monitor, maintain and update sales activity, pipeline and other pertinent information using the bank's client relationship management (CRM) system.
f. Proactively call within the assigned Truist region with IRM partners on identified key IRM partnerships
g. Educate clients and FA on Wealth credit and banking solutions. Also recommend solutions to clients to help achieve their financial goals.
h. Ensure Credit and Banking Solutions are delivered and serviced with a "perfect client experience"
2. Build strong relationship with Complex and Team Directors in assigned Truist region, in addition to all PCG FAs within region.
a. Develop and execute training for FAs on value and referral process
b. Create on-going two way feedback loops with Complex Directors and PSG FAs
3. Work within the existing audit, compliance and regulatory framework to ensure a high quality, compliant book of business.
QUALIFICATIONS
Required Qualifications (for Private Banking Advisor I):
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Results oriented with a proven track-record of outstanding ability to motivate and influence others to accomplish objectives.
- Proven track record of consultative communication and relationship building skills leading to client service, fulfillment and delight in previous roles
- Highly motivated and self-starter, dedicated, enthusiastic, driven and performance oriented individual with a strong work ethic and a keen ability to convey a sense of urgency to achieve business goals and exceed expectations
- Must have excellent verbal, written and phone communication skills and demonstrated leadership ability
- Ability to handle ambiguity and promptly capable to adapt to changing environment
- Respected business partner with ability to demonstrate value add to the broader team and can diplomatically handle conflict
- Demonstrated ability to engage and foster effective revenue generating IRM partnerships
- Ideal candidate is a demonstrated team player and collaborator who can transform knowledge and experience into strong productive relationships both internally and externally.
- Stay abreast of changing economic, legal, financial planning and investment trends and general market and business issues impacting High Net Worth clients. Serve as a personal financial advisory resource for clients, their attorneys and CPA's.
- 4-year degree, 5 years of demonstrated leadership ability, 4 years of direct sales experience in Financial Services, or 10 years of sales experience in a related industry
- FINRA licensing: 7, 66 and insurance life and health.
- Must be able to partner well internally
- Must be SAFE (Mortgage Licensing Act) compliant within 30 days of employment in this role, including new or transfer of registration and applicable NMLS background check which includes meeting applicable financial responsibility, character, credit fitness, and criminal background standards. Successful candidates must also meet ongoing regulatory requirements
Preferred Qualifications:
- CFP, CFA, Master's Degree
Required Qualifications for Private Banking Advisor II:
- Results oriented with a proven track-record of outstanding ability to motivate and influence others to accomplish objectives.
- Proven track record of consultative communication and relationship building skills leading to client service, fulfillment and delight in previous roles
- Highly motivated and self-starter, dedicated, enthusiastic, driven and performance-oriented individual with a strong work ethic and a keen ability to convey a sense of urgency to achieve business goals and exceed expectations
- Must have excellent verbal, written and phone communication skills and demonstrated leadership ability
- Ability to handle ambiguity and promptly capable to adapt to changing environment
- Respected business partner with ability to demonstrate value add to the broader team and can diplomatically handle conflict
- Demonstrated ability to engage and foster effective revenue generating IRM partnerships
- Ideal candidate is a demonstrated team player and collaborator who can transform knowledge and experience into strong productive relationships both internally and externally.
- Stay abreast of changing economic, legal, financial planning and investment trends and general market and business issues impacting High Net Worth clients. Serve as a personal financial advisory resource for clients, their attorneys and CPA's.
- 4-year degree, 10-15 years of demonstrated leadership ability, 8-10 years of direct sales experience in Financial Services, or 10-15 years of sales experience in a related industry
- FINRA licensing: 7, 66 and insurance life and health.
- Must be able to partner well internally
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