Digital Content Coordinator

Benefits: Dental insurance Health insurance Paid time off Vision insurance About Snack Innovations Snack Innovations is a fast-growing consumer packaged goods company with a passion for better-for-you snacking and the parent brand behind Drizzilicious, Natural Endurance, Smart Fries, and Sunday Snacks. Operating as both a private label manufacturer and direct-to-consumer snack brand innovator, we’re rapidly expanding and looking for driven, entrepreneurial people to grow with us. We are looking for builders and doers who thrive in agile, entrepreneurial environments and are comfortable creating structure where it does not yet exist. The ideal candidate has seen best-in-class operations and knows how to adapt that experience in a fast-moving setting. Role Overview As the Digital Content Coordinator at Snack Innovations, you will be responsible for owning our digital shelf and elevating our brand presence across all online channels. You will lead the execution, optimization, and management of our product content across e-commerce platforms, retail partner systems, and social commerce. The ideal candidate will bring the skills of an e-commerce merchandiser blended with those of a digital brand steward. The bulk of this role focuses on hands-on backend management of retailer systems to ensure our products are beautifully, accurately, and strategically represented across the breadth of our digital landscape. The role of Digital Content Coordinator is an ideal opportunity for professional growth within a rapidly-scaling CPG brand. Core Responsibilities Digital Shelf Ownership & System Management Own all digital assets across SnackInnovations.com, Amazon, TikTok Shop, and our major retail partner sites. Work directly within retailer systems and backend portals to upload, update, and manage product listings. (Note: This is the bulk of the day-to-day work and our largest immediate need). Manage product launches by ensuring fully optimized content and visual assets are ready and deployed on time. Brand Consistency & Content Optimization Maintain brand voice and absolute product accuracy across every single online touchpoint for a cohesive customer experience. Partner with the design team to customize and adapt visual assets for specific platform placements and technical specifications. Optimize for SEO and GEO (Generative Engine Optimization) to ensure our products rank highly in traditional search engines and appear accurately in AI/LLM results. Stay ahead of algorithmic changes across search engines, Amazon, and AI platforms to continuously adapt our strategy. Performance Tracking & Testing A/B test content options including copy, imagery, and video placements to identify what drives the highest conversion. Track digital merchandising KPIs to measure content effectiveness and continuously optimize listings based on data and results. Support ad-hoc digital initiatives such as building content for retailer presentations and strategic growth projects. Qualifications Location: Ability to work full-time, on-site at our Piscataway, NJ facility. Education: Bachelor’s degree required Experience: 3–5 years managing e-commerce product content, digital merchandising, or digital shelf optimization. Platform Expertise: Proven hands-on experience navigating e-commerce backends (e.g., Amazon Vendor/Seller Central, TikTok Shop Seller Center, or major retailer portals like Walmart, Target, or Syndigo/Salsify). Skills: Strong understanding of e-commerce SEO, emerging GEO tactics, data analytics, and digital asset management. Collaboration: Excellent communication skills to work seamlessly with cross-functional design, marketing, and sales teams.