Marketing Manager NA

Job Description

Job Description

This job is posted on behalf of Step Up Recruiting by Top Echelon.

Marketing Manager - North America

Hybrid | Duluth, GA Area

About the Opportunity

A global industrial technology company is seeking a hands-on Marketing Manager to lead marketing efforts across North America. This role will be responsible for developing and executing regional marketing strategies that drive brand awareness, generate qualified leads, and support business growth.

The Marketing Manager will serve as the primary connection between the U.S. business and an international marketing team, adapting global campaigns and product initiatives for the North American market while providing valuable customer, competitor, and market insights.

This is an excellent opportunity for a strategic and tactical marketer who enjoys working closely with sales, influencing growth initiatives, and making a visible impact within a global organization.

Position Summary

The Marketing Manager will own and execute the North American marketing plan, manage demand generation activities, support sales growth initiatives, coordinate trade shows and events, and oversee marketing technology and campaign performance. The position requires a strong understanding of B2B marketing, lead generation, and marketing analytics within a technical, industrial, manufacturing, or technology-driven environment.

Key Responsibilities Marketing Strategy & Market Alignment

• Develop and execute marketing strategies aligned with business goals and global initiatives.
• Serve as the primary marketing liaison between North American leadership and international marketing teams.
• Adapt global campaigns, product launches, and messaging for local market needs.
• Monitor customer trends, competitive activity, and industry developments to support strategic decision-making.
• Provide market insights and recommendations to enhance future marketing initiatives.

Demand Generation & Campaign Management

• Plan, launch, and optimize multi-channel marketing campaigns.
• Drive lead generation efforts through digital marketing, content marketing, social media, email campaigns, and marketing automation.
• Monitor campaign performance, lead quality, pipeline contribution, and ROI.
• Develop programs that support customer engagement throughout the buying journey.

Sales Partnership & Event Management

• Collaborate closely with Sales and Business Development teams to support revenue growth objectives.
• Create marketing programs and tools that help sales teams generate new business opportunities.
• Coordinate trade shows, customer events, and industry exhibitions.
• Measure and report on event effectiveness and lead generation results.

Content Development & Brand Management

• Develop and localize marketing content while maintaining brand consistency.
• Support product launches, customer success stories, digital content, newsletters, and promotional materials.
• Ensure messaging effectively communicates value propositions to targeted audiences.

Marketing Operations & Technology

• Manage marketing budgets and allocate resources based on business priorities.
• Utilize CRM and marketing automation platforms to support campaign execution and lead management.
• Analyze marketing metrics and make data-driven recommendations for improvement.
• Coordinate marketing technology needs with internal stakeholders and global teams.

Qualifications Required

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of B2B marketing experience.
• Experience executing integrated marketing campaigns that generate leads and support sales growth.
• Strong understanding of demand generation, marketing funnels, lead management, and sales pipeline development.
• Hands-on experience with CRM and marketing automation platforms, preferably HubSpot or similar tools.
• Experience with digital marketing, content development, social media, email marketing, trade shows, and events.
• Ability to translate broad marketing strategies into effective regional execution plans.
• Experience working with cross-functional teams including sales and business development.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Strong analytical ability with experience measuring campaign performance and ROI.

Preferred

• Experience in industrial automation, manufacturing, engineering, technology, industrial equipment, or related B2B industries.
• Experience supporting a U.S. subsidiary of an international organization.
• Experience collaborating with global marketing teams and adapting international campaigns for North American markets.
• Familiarity with marketing analytics, SEO, paid digital advertising, and content strategy.

Travel & Work Environment

• Hybrid work arrangement based in the Duluth, GA area.
• Approximately 15-20% travel, primarily for trade shows, customer events, and industry conferences, with occasional international travel.

Compensation & Benefits

• Competitive base salary
• Annual bonus opportunity
• Comprehensive benefits package including:
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and company holidays
  • Professional development opportunities