Marketing Manager - Pacific Northwest

Job Summary The Marketing Manager is responsible for all marketing assets, advertising, and promotions for shows within the region. This position works in conjunction with artist managers, agents, and marketing teams to develop integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The Marketing Manager maintains and tracks budgets, ensures funds are allocated correctly, places media that optimizes for the right message, time and consumer, reports on ROI and advertising spending, and leverages centralized tools where appropriate. Essential Functions Develop and execute integrated marketing and promotional plans for shows within the assigned region. Collaborate with central marketing leadership and local team to plan marketing spend and rollout long‑term initiatives. Generate and adhere to marketing budget, book and account for all advertising and media, and oversee advertising settlements for each show. Build digital advertising plans, monitor them daily, optimize campaigns for best performance to drive ticket sales, develop ad copy, and implement schedules appealing to specific demographics. Oversee and evaluate show performance market‑by‑market, adjust strategy in changing market or competitive conditions, and compile demographic data for marketing teams and talent buyers. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and partnership activations. Supervise publicity, advance press interviews, and secure and coordinate artist availability for promotions with management, label and public relations agencies. Develop and pitch promotions to media outlets, contact radio, schedule time, and set up giveaways. Perform day‑of‑show duties including overseeing house photographers, managing venue websites, live social media updates, escorting media, and coordinating meet‑and‑greets and guest lists. Create email marketing campaigns, edit content to ensure high open rates, CTR and conversions, and manage the CMS that supports web content publishing. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails. Conduct marketing research and compile businesses for promotions based on fan interest and demographics, including influencers. Build and maintain relationships with local businesses for promotional opportunities, and collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities. Required Qualifications BA/BS Degree (4‑year) In Marketing/Business Communications or a related field 4‑6 years of related work experience Experience with media buying, executing digital media plans and omni‑channel digital marketing Experience working with email, mobile and digital marketing programs Experience sourcing and managing content development and publishing Exceptional written, verbal and listing communication skills with a can‑do attitude Strong organizational skills with the ability to work in a fast‑paced environment Knowledge of social media and online marketing initiatives and strategies Creative, detail‑oriented person who can juggle multiple tasks Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop In‑depth knowledge of social media platforms such as Facebook, Twitter, Yelp, Google + Local, YouTube, Instagram, Pinterest and their deployment strategies Functional knowledge and/or personal experience with WordPress Knowledge of programmatic media and real‑time bidding Knowledge of data analysis and budgeting Detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once Excellent interpersonal skills and ability to build and cultivate relationships Demonstrated creativity and documented immersion in social media Proficiency in content marketing theory and application Can switch from the creative side of marketing to the analytical side, proving ideas are analytically sound Team player with confidence to lead and guide others when necessary (e.g., content development, editing, online reputation management) Knowledge of the music industry Analytical use of data to drive decisions Payscale $80,168.40 – $83,000.00 Bonus This position is eligible for a bonus under the current bonus plan requirements. Benefits Full‑time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company‑paid basic life insurance, voluntary life insurance, parental leave, a 401(k) plan with a current employer match of 3%, flexible spending and health savings account options, and wellness offerings. Equal Employment Opportunity Employer may require an employee to perform duties outside their normal description. AEG reserves the right to change or modify the employee’s job description, whether orally or in writing, at any time during the employment relationship. AEG complies with all applicable federal, state and local employment laws and is an equal‑opportunity employer. We do not discriminate on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable law. Work Visa Sponsorship Employer does not offer work visa sponsorship for this position. #J-18808-Ljbffr Aeg-Worldwide