IT and web Business Data Analyst IV: 24-02880

Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Opportunity Adobe’s Global Enterprise Digital team brings together brand, demand, data, and experience to ensure Adobe’s paid and owned channels work in concert to deliver relevant, high‑impact, and measurable experiences for B2B buyers. As a B2B Digital and Web Marketing Optimization Analyst Intern, you will support one of the most critical challenges in modern B2B marketing: transforming high‑value traffic into meaningful engagement, learning, and pipeline impact, particularly as buyers increasingly arrive through paid media, events, and AI‑driven discovery paths. This role offers a unique opportunity to move beyond performance analysis and contribute to building Adobe’s web optimization and experimentation engine. You will collaborate closely with web, digital strategy, paid media, analytics, campaign, and content teams to assess web maturity, identify UX and conversion opportunities, support experimentation efforts, and capture insights that help Adobe Enterprise continuously evolve its digital experiences at scale. What You’ll Do Partner with Digital and Web teams to support the evolution of a web maturity and experience assessment framework, evaluating user experience, content effectiveness, conversion paths, and supporting technology capabilities. Contribute to projects focused on optimizing on‑site experiences for traffic referred from paid channels (display, social, search, sponsorships), with the goal of improving engagement, relevance, and journey progression. Support the development and management of a centralized testing and optimization roadmap (core focus), including A/B and multivariate testing, messaging and value proposition testing, page layout and information hierarchy testing, CTA, form, and conversion flow testing, and personalization and audience‑based experience testing. Assist with test design, including hypothesis development, success metrics, and test plans; monitor in‑flight tests; and help analyze results to surface insights and recommendations. Help build and maintain a structured test library to document experiments, outcomes, and learnings, enabling knowledge sharing and continuous improvement across teams. Support the creation of optimization readouts, proposals, and leadership updates to align stakeholders on insights, trade‑offs, and recommended actions. Collaborate cross‑functionally with web strategy, digital & paid media, analytics, campaign, and UX partners to ensure insights and optimizations are actionable and scalable. What You Need to Succeed Currently enrolled full time in a Bachelor’s or Master’s degree program in Marketing, Business, Analytics, Data Science, Experience Design, Information Systems, or a related field, with an expected graduation date between December 2026 and June 2027. Available to participate in a full‑time internship between May and September 2026. 0–2 years of relevant experience through coursework, internships, or academic projects in digital marketing, web analytics, UX, experimentation, or related fields. Strong analytical skills and comfort working with data, metrics, and performance insights. Interest in experimentation, optimization, and data‑driven decision‑making. Familiarity with web analytics, A/B testing concepts, or UX principles (hands‑on experience is a plus). Strong attention to detail and ability to manage multiple workstreams. Clear written and verbal communication skills, including the ability to summarize insights and recommendations. Ability to work effectively across cross‑functional teams. Experience with tools such as Adobe Analytics, Adobe Target, Excel, PowerPoint, or BI tools is a plus; curiosity and a willingness to learn are essential. Compensation Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $ — $ hourly. Your recruiter can share more about the specific pay rate for your job location during the hiring process. State‑Specific Notices California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice: Apr 30 2026 12:00 AM. If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Akraya Inc