Systems Designer, New Player Experience (Apex Legends)

Locations Los Angeles - Chatsworth, California, United States Vancouver - Great Northern Way, British Columbia, Canada Madison, Wisconsin, United States Role ID: 213877 Worker Type: Regular Employee Studio/Department: Respawn Entertainment Work Model: Hybrid Description & Requirements Respon​w Entertainment is seeking an experienced Systems Designer to define and evolve the first-time user experience (FTUE) for Apex Legends. In this role, you will shape how new players enter, learn, and fall in love with the Apex Games—crafting onboarding flows, tutorials, pacing, and early progression systems that set up players for long-term engagement and success. You will report to the Senior Systems Director and collaborate with cross-disciplinary partners to ensure a world‑class introduction for new players within our live‑service ecosystem. Responsibilities Own the design and iteration of onboarding and first‑time user experience systems, guiding players from first session to core engagement. Help define and evolve post‑FTUE player development systems that support the journey from onboarding to competitive mastery. Design systems that introduce and educate players on new features, modes, and content as they come online. Partner with cross‑functional teams to build intuitive, scalable flows that teach, motivate, and retain new players. Use player data, research, and live insights to identify friction points and continuously improve the early player journey. Communicate design goals and advocate for accessible, player‑first experiences that set up long‑term success. Qualifications 3+ years of systems design experience on live‑service games with significant work on onboarding, tutorials, or core progression flows. Deep understanding of player psychology, motivation, learning curves, and how to design onboarding that scales across diverse player types. Demonstrated ability to leverage analytics and playtesting data to refine and tune complex systems. Experience working closely with UX/UI disciplines to deliver polished experiences. Strong documentation, communication, and collaboration skills. Passion for Apex Legends and live‑service games with a keen sense of how onboarding shapes retention. Experience designing onboarding or FTUE for competitive multiplayer or battle‑royale games. Familiarity with live‑service engagement loops and retention mechanics. Experience running live A/B tests and iterating based on player data. Experience with scripting, data tools, or technical implementation to support prototyping and iteration of onboarding systems. Compensation and Benefits Pay Transparency – North America The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g., education, qualifications, certifications, experience, skills, geographic location, or business needs). Pay Ranges Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity. Equal Opportunity Employment Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr