Marketing Manager

Full-time

Nexen Group

Position Summary
Nexen is seeking a strategic, creative, and results-oriented Marketing Manager to lead all marketing initiatives across the organization. Reporting to the Vice President of Sales, this individual serves as the company's primary marketing professional and is responsible for developing and executing a comprehensive marketing strategy that supports business growth, brand awareness, customer engagement, product promotion, lead generation, and talent acquisition.
Reporting to the Vadnais Heights office, this role supports all business operations throughout North America and collaborates with teams supporting customers and distribution partners globally. The Marketing Manager works closely with Sales, Engineering, Product Development, Customer Service, and Human Resources to ensure marketing initiatives align with organizational objectives and market opportunities.
The ideal candidate is equally comfortable developing long-term strategy and executing day-to-day marketing activities in a fast-paced manufacturing environment. Capable of collaboration and highly adaptable to change.
Key Responsibilities
Strategic Marketing Leadership
Develop and execute the company's annual marketing strategy, goals, and budget.
Align marketing initiatives with corporate growth objectives, new product development, and market expansion opportunities.
Establish and monitor key performance indicators (KPIs) to evaluate marketing effectiveness and return on investment.
Analyze market trends, customer needs, competitive activity, and industry developments to identify opportunities for growth.
Product Marketing & Manufacturing Support
Partner with Engineering and Product Development teams to translate technical product features into compelling customer-focused value propositions.
Develop technical marketing materials including brochures, product catalogs, application guides, case studies, videos, and customer success stories.
Collaborate with Engineering to communicate product innovations and technical capabilities to distributors, OEMs, and end users.
Digital Marketing & Lead Generation
Manage company website content, optimization, and overall digital presence.
Develop and execute inbound and outbound marketing campaigns designed to increase brand visibility and generate qualified sales leads.
Oversee digital advertising, email marketing, social media, and content marketing initiatives.
CRM & Lead Management
Administer and optimize CRM systems to support sales and marketing objectives.
Manage lead routing, lead nurturing, and automation processes to improve lead conversion and customer engagement.
Develop dashboards and reporting tools that provide actionable insights into marketing performance and sales pipeline activity.
Analyze lead, opportunity, and pipeline data to measure effectiveness and support business growth initiatives.
Trade Shows & Customer Engagement
Assist with trade shows, customer events, distributor meetings, and industry conferences.
Coordinate exhibit materials, product demonstrations, promotional campaigns, and event logistics.
Work closely with Sales to maximize lead generation and customer engagement opportunities before, during, and after events.
Global Marketing Support
Support marketing activities for North American and Global markets.
Coordinate with international sales representatives, distributors, and partners to ensure marketing programs align with regional business objectives.
Adapt marketing materials and campaigns to support international growth initiatives where appropriate.
Employer Branding & Internal Communication
Partner with Human Resources to strengthen Nexen's employer brand and support talent acquisition efforts.
Assist with developing content that promotes company culture, career opportunities, employee achievements, and workplace initiatives.
Assist with employee communications and programs that support engagement and organizational culture.
Coordinate, monitor, and manage company trademarks and legal requirements. Includes tracking renewal dates.
Monitoring and managing a Branding document, including all rules for Logo, font and other key brand protection requirements.
Qualifications
Required Education & Experience
Bachelor's degree in Marketing, Communications, or a related field.
Five or more years of progressive marketing experience, preferably within manufacturing, industrial, automation, motion control, engineered products, or technical B2B environments.
Demonstrated success developing and executing comprehensive marketing programs that drive business results.
Experience managing multiple priorities and projects independently.
Preferred Qualifications
Experience marketing industrial, mechanical, automation, power transmission, motion control, or technical engineered products.
Experience supporting distributor networks, OEM customers, or global sales organizations.

Apply

Vacancy posted 26 days ago

Similar jobs that could be interesting for youBased on the Marketing Manager in Vadnais Heights, MN vacancy

Integrated Marketing Manager
$110k - $125k
...Marketing Manager From automating the manufacturing of life-saving medical devices to dismantling Chernobyl, sending rockets into deep space, and enabling adaptive manufacturing for aerospace components, PAR has been at the forefront of innovation for over 65 years....
Suggested
PaR Systems
Shoreview, MN
4 days ago
Marketing Manager
...Position Summary Nexen is seeking a strategic, creative, and results-oriented Marketing Manager to lead all marketing initiatives across the organization. Reporting to the Vice President of Sales, this individual serves as the company's primary marketing professional...
Suggested
Work at office
Nexen Group Inc
Vadnais Heights, MN
5 days ago
Marketing Communications Manager
$108.53k - $140.09k
...Job Duties This position is accountable for leading the marketing communication team for the General Industrial division in North... ...Develop external communications by working with the Product Managers, Marketing Directors, Web team, and Agency partners to develop...
Suggested
Full time
Contract work
For contractors
Shift work
Sherwin-Williams
Minneapolis, MN
16 hours ago
Principal Marketing, Strategy, and Analytics Manager
...providing actionable analytics and aligning key partners across marketing, finance, sales and service operations.Work model, sponsorship,... ...MA may also be considered. Your responsibilities will include:Manage U.S. service strategy across the product life cycle, from prelaunch...
Suggested
Hourly pay
Work at office
Local area
Relocation
Relocation package
Shift work
3 days per week
Boston Scientific Corporation
Arden Hills, MN
5 days ago
Principal Marketing Manager | Corporate Accounts | Arden Hills, MN
...day.Boston Scientific is seeking a strategic, customer-focused marketing leader to join our Corporate Accounts Marketing team and help... ...in marketing, commercialization, strategic accounts, product management or related commercial leadership roles within healthcare, medical...
Suggested
Hourly pay
Work at office
Local area
Relocation
Relocation package
Shift work
3 days per week
Boston Scientific Corporation
Arden Hills, MN
1 day ago
Campaign Coordinator
Trissential, LLC is seeking a Portfolio Coordinator – Customer AI to support the delivery of an AI-driven AVR initiative. The role acts as the operational backbone, handling budgeting, governance, and executive reporting while coordinating across product, IT, and vendor...
Trissential
Minneapolis, MN
19 hours ago
Product Marketing Manager
3M in Maplewood, MN is looking for a Global Product Marketer for the Scotch-Brite® Brand. This role involves leading initiatives to enhance... ...performance, collaborating across teams to drive sales, and managing New Product Introduction efforts. Candidates should have at...
3M
Maplewood, MN
2 days ago
Marketing Brand Manager
...Brand Manager - Construction Services $80,000 to $100,000 Starting Salary - Bonus Eligible Privately-owned company primarily focused... ...Within the last 10 years, the company has focused on increased market share and expanded overall capabilities. As a result, our...
Work at office
Pervenio Ltd
Minneapolis, MN
1 day ago
Marketing Manager
$107k - $160k
...div.joqReqDescription strong{ font-size: 14px; } div.joqReqDescription p{ padding-left:0px; width: 892px; }The Marketing Manager owns the development and implementation of Marketing programs for the Kerecis biologics portfolio and will act as a product champion...
Full time
Work at office
Shift work
Coloplast
Minneapolis, MN
2 days ago
Lifecycle Marketing Manager
DescriptionLifecycle Marketing ManagerThe Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and...
Temporary work
Immediate start
Flexible hours
Internet Brands
Minneapolis, MN
5 days ago
Pursuit Marketing Manager
$95k - $110k
...industry, join our team as we help shape a brighter way forward. Marketing/Business Development ManagerSales Enablement | Minneapolis, MN... ...days/week in officeOverviewThe Marketing/Business Development Manager is an individual-contributor role responsible for bringing creative...
Full time
Work at office
Local area
3 days per week
Jones Lang LaSalle
Minneapolis, MN
3 days ago
Consumer Marketing Manager
$119k - $170k
...leader in ostomy care, developing products and services that support people living with an ostomy. We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting,...
Temporary work
Immediate start
Flexible hours
Coloplast
Minneapolis, MN
4 days ago
Non-Traditional Marketing Manager
$111.14k - $172.26k
...possibility into reality. JOB DESCRIPTION:POSITION PURPOSE To manage the strategic and tactical initiatives for Company Owned Retail... ...(CORO) Non-Traditional programs. Manage Local Non-traditional marketing leaders to ensure that all lead goals are achieved. In addition...
Full time
Local area
Flexible hours
Andersen Corporation
Cottage Grove, MN
3 days ago
Senior Lifecycle Marketing Manager
$117k - $195k
...expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single... ...accounts. You'll be the connective tissue between Product, Marketing, and Sales, ensuring every signal from the funnel is acted on and...
Work at office
3 days per week
Rippling
Minneapolis, MN
3 days ago
Go-To-Market Strategy Manager - Credit Card
$133.37k - $156.9k
...what you excel at—all from Day One.Job DescriptionLeads the go‑to‑market strategy for the Elan Financial Services Credit Card business,... ...and ROI, using insights to optimize strategy and execution. Manages a team of marketing professionals focused on client engagement,...
Full time
Work experience placement
Local area
US Bank
Minneapolis, MN
5 days ago
Sr Marketing Manager
$77.4k - $135.4k
...Marketing Strategy Specialist When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied... ...segments and lifecycle stages, partnering with Sales, Account Management, Product Marketing, Product Delivery, and cross-functional...
Vizient
Minneapolis, MN
2 days ago
Marketing Manager
$72k
...employees and contingent workers click here to apply and search by the Job Posting Title.Clear Channel Outdoor Job Summary: The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and...
Temporary work
Work experience placement
Work at office
Local area
Flexible hours
Clear Channel Communications, Inc.
Minneapolis, MN
3 days ago
Marketing Manager
$85k - $100k
...Marketing Manager Edina, MN At Minnesota Cannabis Services, we're not just building businesses — we're building the people who make them great. Our team partners with leading operators across cultivation, manufacturing, distribution, and retail to deliver world-class...
Full time
Work at office
Remote work
Minnesota Cannabis Services
Minneapolis, MN
15 hours ago
Lifecycle Marketing Manager
...Summary of Position We're looking for an experienced retention marketer who loves turning customer data into meaningful experiences... ...subscriber acquisition Partner with Senior Ecommerce Operations Manager and Marketing, and Product teams to influence merchandising,...
Eyebobs
Minneapolis, MN
5 days ago
Marketing Manager
$1,000 per month
...Marketing Manager SeaChange is seeking a Marketing Manager to own, coordinate, and execute the day-to-day marketing efforts that support company growth. This role will manage marketing priorities across leadership, sales, external partners, and vendors while ensuring...
Full time
Temporary work
Seasonal work
Local area
Seachange Printing And Marketing Services LLC
Minneapolis, MN
5 days ago
Marketing Manager
...enterprise complexity. We specialize in Sales Cloud, Service Cloud, Marketing Cloud, Pardot, and MuleSoft - and we don't shy away from the... ..., and Doers. THE ROLE We're hiring a Digital Marketing Manager to own and elevate every marketing motion at Digital Mass....
Work at office
Digital Mass
Minneapolis, MN
2 days ago
Integrated Marketing Manager
$89.3k - $165.8k
## Integrated Marketing Manager IApplyremote type: Hybridlocations: St Louis Park, MN, UStime type: Full timeposted on: Posted Todayjob requisition id: R22590We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization...
Minimum wage
Full time
Temporary work
Work at office
Local area
Worldwide
Flexible hours
nVent
Saint Paul, MN
2 hours ago
Marketing Manager
$26.83 - $46.84 per hour
...Job Duties Job Description About your Role: As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you'll lead the planning and execution of integrated...
Hourly pay
Full time
Contract work
Temporary work
For contractors
Fixed term contract
Local area
Remote work
Shift work
Stride
Saint Paul, MN
3 days ago
Marketing Manager
$80k - $120k
...from water parks to community and hotel pools. We are a multi-market company and our mission is to be the most respected provider of... ...We are looking for a proactive and results-oriented Marketing Manager to drive our marketing initiatives and help maintain our position...
Full time
Horizon Commercial Pools
Saint Paul, MN
15 hours ago
Market Manager
...Requisition ID: 941315 Store # : MKT041 Target Market 41 Position: Full-Time Total Rewards: Benefits/Incentive Information... ...experience, no matter when, where or how they shop. The Market Manager delivers on this mission by leading and coaching the employees...
Minimum wage
Full time
Local area
EssilorLuxottica
Minneapolis, MN
1 day ago
Marketing Manager
...Overview Job Title: Marketing Manager - Midwest Company: Apex Service Partners Location: Midwest Region - Bloomington, MN Position Type: Full-time About Apex Service Partners: Apex Service Partners is a people-focused HVAC, plumbing and electrical services...
Full time
Local area
3 days per week
APEX Service Partners
Minneapolis, MN
1 day ago
Market Manager
...A leading spirits company is seeking a Market Manager for Off-Premise in Minnesota. The role involves leading market initiatives, enhancing brand profitability through strategic partnerships, and managing budgets. Candidates should have a minimum of 3 years of experience...
Brown-Forman Australia Pty. Ltd.
Minneapolis, MN
2 days ago
Market Research Manager
$111.14k - $172.26k
...every day to deliver exceptional experiences that turn possibility into reality. JOB DESCRIPTION:POSITION PURPOSEDevelop and manage the annual marketing research plan including selecting appropriate research methodologies and supporting techniques to meet defined business...
Full time
Work experience placement
Local area
Flexible hours
Andersen Corporation
Cottage Grove, MN
4 days ago
Market Segment Manager
$108.53k - $140.09k
...Job Duties Serving as an industry expert and key customer advocate, the Market Segment Manager drives new product development, strengthens customer and industry relationships, and ensures effective market communication. This position plays a critical role in supporting...
Full time
Contract work
Temporary work
For contractors
Flexible hours
Shift work
Sherwin-Williams
Minneapolis, MN
2 days ago
Market Manager
...Market Manager The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position...
Part time
your adv
Minneapolis, MN
2 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Marketing Manager. Be the first to apply!