Marketing Coordinator

Job Description

Your experience matters

At Saline Memorial Hospital, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. In your role, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members. We believe that our collective efforts will shape a healthier future for the communities we serve.

How you'll contribute

The Marketing Coordinator manages marketing for the clinic and community engagement strategies for Saline Wound clinic under the supervision of the Director, Wound Clinic. The Marketing Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations.

Essential Functions: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

• Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Support online reputation management program.
• Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
• Manage annual department budget in partnership with corporate marketing team.
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Regular and reliable attendance.
• Perform other duties as assigned.

What we offer

Fundamental to providing great care is supporting and rewarding our team. In addition to your base compensation, this position also offers:

• Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
• Competitive Paid Time Off
• Employee Assistance Program - mental, physical, and financial wellness assistance
• Tuition Reimbursement/Assistance for qualified applicants
• And much more...

Minimum Qualifications

Education: Bachelor's Degree preferred (Journalism, Communications, Marketing or Public Relations-related field). Experience in lieu of education will be considered.

Experience: Entry level with some experience preferred

About Us

People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. At Saline Memorial Hospital, we are committed to providing our patients with the highest quality, family-friendly care available. We offer a wide range of health care services, including emergency medicine, heart care, maternity care, sleep medicine, surgical services, and many more.

Where We Are:

The picturesque Benton town square is the focal point of the community. One of the town's main thoroughfares, Military Road, parallels the Old Southwest Trail used by frontier travelers on their way West. The Southwest Trail is part of the Arkansas Heritage Trails System. The Saline River has excellent fishing, scenery and backcountry floating for the outdoors enthusiast.

EEOC Statement:

Saline Health System is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.

About Us

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

About the Team

We employ and provide care to people from all walks of life. We are committed to promoting healing, providing hope, preserving dignity and producing value with an inclusive workforce in which diversity is leveraged, respected, and reflective of the patients, family members, customers and team members we serve.