Digital Marketing Strategist (Paid Media) Hybrid

Role Overview

The Digital Marketing Strategist is a high-impact, individual contributor role. In this role, you will own a book of business of retail ecommerce clients for whom you will plan and execute paid search, paid social, an ad campaigns. You will focus on core campaign workflows, supporting strategic delivery, analyzing performance data, and developing your skills.

What You’ll Do

1. Paid Media Architecture & Strategy

• Omnichannel Media Ownership: Design, execute, and optimize paid media campaigns across Google Ads, Meta Ads, Amazon Advertising, and Microsoft Ads tailored to eCommerce client objectives.
• Macro-Level Business Mapping: Translate client sales goals, profit margins, and inventory cycles into sophisticated performance marketing and ROAS target architectures.
• Experimentation & AI Integration: Leverage AI-powered analytics platforms (including our proprietary LXRInsights ) to run predictive audience segmentation, automated bidding tests, and creative performance experiments.

2. Strategic Client Management & Storytelling

• Data-Driven Storytelling: Utilize Google Analytics (GA4), Power BI, Adobe, and Looker Studio to transform complex campaign data into clear executive summaries and growth strategies.
• Client Advisory: Lead ongoing performance meetings, Quarterly Business Reviews (QBRs), and strategic growth workshops with client leadership teams.
• Risk & Churn Mitigation: Actively monitor account health, competitive pressures, and industry changes to solve performance roadblocks before they impact the client relationship.

3. Cross-Functional Growth & Mentorship (Pathway to Leadership)

• Peer Mentorship: Serve as a mentor to junior analysts and specialists, teaching advanced paid search/social methodologies, QA workflows, and communication standards.
• Cross-Departmental Collaboration: Partner with SEO, Web Development, and Creative teams to ensure unified messaging and conversion rate optimization (CRO) across customer touchpoints.

Qualifications

• Experience: 3–5 years of hands-on experience managing and scaling paid search (PPC), paid social, or retail media network campaigns within an agency or eCommerce setting.
• eCommerce Focus: Deep understanding of eCommerce platforms (Shopify, BigCommerce), product feed management, and customer acquisition costs (CAC/LTV).
• Education: Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field.
• Growth Mindset: Strong eagerness to learn, curiosity about digital marketing trends, and a desire to grow into a strategic marketing professional.

About NetElixir

NetElixir has spent over 22 years helping more than 1,000 ecommerce brands grow through real-world strategy, analytics, and exceptional execution. Today, we are bringing that experience into an AI-first future. If you enjoy working with ecommerce brands but want to sit on the solution side rather than inside a single retailer, this role was built for you. We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow SHOULD be — a company where AI doesn’t replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth.

This role isn’t for someone looking for just another job. It’s for someone who wants to be part of a bold reinvention — helping shape conversations, challenge the status quo, and build something enduring.

Why NetElixir?

• A Proven Track Record: 800+ eCommerce brands grown. 21 years of doing the work, not chasing buzzwords.
• An AI-First Future: We’ve built our own AI-powered marketing experimentation platform. Not a tool. A transformation.
• A Purpose-Driven Culture: From our team values to our non-profit work through Udaan , everything we do is rooted in impact.
• Your Voice Matters: We listen, we learn, and we evolve — together. Titles are light;
  responsibility is heavy.