Senior Marketing Manager - Paid Media

Job Description

Job Description

Description:

Valiant Residential is seeking a highly skilled Senior Marketing Manage r to join our company. As the Senior Marketing Manager, you will be vital in supporting the department and company’s goals by initiating strategic marketing campaigns, analyzing market data, developing statistical reports , and providing actionable insights to optimize marketing initiatives across online and offline marketing channels. You will also foster strong partnerships with internal team members and third-party vendors to achieve community occupancy goals. 

Note: This role requires 100% in-office attendance at our Dallas corporate office (I-75 and Walnut Hill Ln).

Essential Duties and Responsibilities

• Drive occupancy and ROI by providing support, guidance, and direction in the development and implementation of marketing programs.
• Create, manage, and analyze PPC campaigns to produce optimal outcomes.
• Deliver insight on marketing performance and ROI across the organization and structured portfolios.
• Own, plan, execute, and synthesize bodies of strategy work related to operational marketing support, define adjustments needed to maximize leasing traffic.
• Consistently solicits feedback from the regional operations team to effectively adjust marketing campaigns
• Work closely with marketing leadership to drive collaboration and foster a shared understanding of, and alignment around the work agenda, process & procedure, findings and implications, and to move the department toward action.
• Maintain a strong focus on generating new ideas through creative strategy.
• Continually research and make recommendations on new opportunities and marketing channels.
• Set and maintain a high standard of analysis through the use and expertise of various reporting platforms.
• Develop strong partnerships with 3rd party vendors to ensure optimal campaign performance.

• 2+ years in strategic marketing and marketing metrics role
• Google/Meta Ads Certified required
• Google Analytics Certified preferred
• Self-starter, driven, solution oriented and works independently with little supervision
• Bachelor’s degree from a four-year college or university
• Analytic skills and ability to interpret data
• Problem-solving and decision-making skills
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients and navigating ambiguous situations
• Time management and organization skills for planning and executing both large and small marketing projects and initiatives.
• Proven track record of success 
• Strong follow-through and follow-up skills
• This position requires a strong background in senior-level positions and/or demonstrated superior performance.
• Familiarity with Microsoft Office and Adobe Suite