Dealer Marketing Consultant

Automotive Dealer Marketing Consultant

As a Field Sales professional in a multi-state territory for our team, you'll be responsible for a 70% travel commit, enabling you to identify growth opportunities while delivering exceptional customer service within our existing client base. The preference is for this person to live in/near/around Albany, NY.

As an Automotive Dealer Marketing Consultant, you will serve as a trusted advisor to automotive dealerships, developing and executing tailored marketing strategies that drive brand awareness, customer engagement, and dealership sales and aftersales growth. You will work closely with dealership management teams to identify opportunities, optimize existing marketing channels, and implement new initiatives to meet business goals. You will work within a defined territory with dealership assignments. Dealer visits are mandatory within a specified timeframe and part of our SLA with the client.

Epsilon is a leading automotive marketing firm specializing in helping dealerships grow their presence and drive service and retail sales through data-driven strategies, direct and digital marketing, and other innovative solutions.

The Epsilon field team works closely with automotive dealers to enhance their customer outreach, brand positioning, and overall marketing performance. We are seeking a motivated and experienced Automotive Dealer Marketing Consultant to join our team and work directly with dealerships to optimize their marketing efforts.

Responsibilities

Consultation & Strategy Development: Act as a trusted advisor to your assigned Dealers and collaborate with them to understand their business objectives, market challenges, and target audience. Develop customized marketing strategies within OEM core program to drive traffic, leads, and sales Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.

Performance Tracking & Reporting: Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.

Digital Marketing: Support, implement, and manage digital components of OEM program & associated marketing campaigns across multiple platforms, including, Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and maximum ROI.

Market Research & Analysis: Provide industry research and insights to analyze competitors, identify emerging trends, and provide actionable solutions to improve marketing strategies to drive ROI for dealerships.

Training & Support: Engage and educate dealership teams on core elements of the OEM program and other best practices in direct marketing, digital marketing, social media, customer relationship management (CRM) tools, and other relevant areas to support dealership sales and service retention goals.

Client Relationship Management: Build strong, long-term relationships with dealership clients and OEM field teams, ensuring satisfaction and driving ongoing dealership business growth and in support of OEM retention and customer satisfaction goals.

Qualifications

Bachelor's degree in Marketing, Business, or related field (preferred) or equivalent work experience.

3+ years of experience in marketing, with a focus on the automotive industry preferred.

In-depth knowledge of digital marketing platforms, SEO, SEM, social media, and email marketing.

Strong understanding of dealership operations including sales, service, parts, and finance processes.

Exceptional communication and presentation skills, with the ability to engage and educate clients effectively.

Analytical mindset with the ability to interpret data and provide actionable recommendations.

Ability to work independently and as part of a team, managing multiple dealer clients and projects simultaneously.

Strong organizational and time-management skills.

Experience with automotive-specific marketing tools and software

Familiarity with the latest automotive industry trends, technologies, and customer behaviors.

Knowledge of omni-channel marketing methods and how they impact dealership operations

Ability to build client relationships and ensure customer satisfaction.