SEO & Content Specialist / Strategist

What You'll Own On-Page & Technical SEO Execution Edit HTML and content management system templates directly to implement on-page SEO best practices: title tags, meta descriptions, header hierarchy (H1-H3), schema and structured data, internal linking, image alt text, and clean URL structure. Run routine technical SEO health checks (crawlability, indexation, page speed basics, broken links, redirects) and either fix them yourself or coordinate the fix. Maintain owned digital properties, keeping HTML clean, semantic, and shippable. Implement structured data, schema markup, and entity tagging so search engines and AI answer engines can read and cite the page correctly. Content Writing & Editorial Execution Write, edit, and publish organic content — blog posts, landing pages, FAQs, category pages, and pillar hubs — aligned to defined content pillars and audience segments. Ship content directly when speed, voice, or judgment require it. You are a writer as much as a strategist. Contribute to and help maintain the editorial calendar across owned channels, and align it with brand campaigns, product launches, and cultural moments. Identify content gaps, refresh opportunities, and topical authority angles, and turn them into published assets. Develop entity-driven content strategies that give AI systems clear, authoritative, structured answers so the platform is the source they cite. Discoverability Across Search, AI-Powered Discovery Surfaces, and Answer Engines Run keyword research, intent expansion, and competitive discovery analysis using leading analytics and SEO platforms to inform content and on-page decisions. Structure content and markup to earn visibility on AI-powered discovery surfaces, including AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Increase brand presence across leading generative AI platforms and the next wave of LLM-powered discovery surfaces, using clear, extractable, citation-ready formatting. Stay current on emerging discoverability tactics and bring practical, tested recommendations back to the team. External Partner & Vendor Coordination Serve as the day-to-day point of contact for external agency and freelance partners supporting content, SEO, and production work. Manage deliverable timelines, feedback loops, and quality checks for agency-produced content and SEO work. Hold the line on scope, brief, and quality. Bring in outside skill where it makes the work better, but stay hands-on enough that no partner can outrun your understanding of the actual work. Reporting & Cross-Team Collaboration Track and report on the small set of KPIs that matter (organic traffic, rankings, indexation, engagement, and AI-search visibility) on a weekly and monthly cadence. Translate performance data into next-cycle priorities. Flag risks early and route them to the right internal team. Partner with Creative, Brand, Product, Legal, and other marketing functions to ship content and on-page changes on schedule and on-brand. Support ad hoc organic growth initiatives (for example, reputation and review monitoring) as directed. Required Qualifications Hands-on SEO and content experience at a consumer brand - ideally a consumer subscription, marketplace, mobile-first, or consumer digital platform - with published work and measurable results you can point to. Working fluency in HTML and CSS, sufficient to make on-page SEO edits directly in a content management system. You can open the source, fix the header hierarchy, correct the schema, and publish without waiting on a developer. Strong grasp of traditional SEO fundamentals: on-page optimization, keyword research, internal linking, and technical basics (crawlability, indexation, page speed, structured data). Strong writing and editing skills, with the ability to adapt tone and format across blog, landing page, FAQ, and category content. Working fluency in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, and how AI answer engines choose which sources to cite. You have a point of view on which signals matter and which are noise. Hands-on experience with leading analytics and SEO platforms. You read your own analytics. Working knowledge of content management systems sufficient to maintain and update production pages, and light front-end fluency to read and adjust HTML, CSS, and component-level changes when needed. AI fluency. You already use generative AI tools in your daily workflow to research, draft, structure, and QA content, and to replace work you used to do by hand. Ready to run on day one. You can audit how the platform shows up across search and AI surfaces, identify what is broken, and ship a fix in week one. Operator's discipline. You ship on time, your QA is tight, your naming and metadata are clean, and you document what you did. We are seeking candidates with 2 to 7+ years of hands-on experience in organic growth, content, and SEO roles at a consumer brand or agency serving consumer brands. The specific level of this role (Specialist or Strategist) will be determined by your depth of experience, proven track record of end-to-end organic wins, and demonstrated leadership in discovery strategy and mentorship. Preferred Qualifications Bachelor’s degree in marketing, communications, journalism, English, or a related field. Equivalent practical experience considered. A portfolio of published organic content or SEO work with measurable results (traffic lift, ranking gains, or AI-answer citations you can point to). Direct experience partnering with or working inside an outside marketing, SEO, or content agency, including day-to-day vendor management. Experience leading or supporting a content management system migration onto a more automated or AI-native publishing stack. Familiarity with leading or contributing to a structured AEO/GEO program, not just executing within one. Exposure to reputation and review programs including request flows and structured response operations. Interest in consumer digital platforms and a real point of view on how AI is changing the way people search for and choose them. Who Thrives Here You build. You do not wait. You see a manual workflow and you turn it into a system. You hold yourself to outcomes. You report your numbers without being asked. You are comfortable in ambiguity, and you find your own next problem when one is solved. You take feedback well, and you give it directly. You bring a point of view, and you change it when the evidence does. You care about how the platform shows up in the world, and you take that responsibility seriously. You sell on opportunity, not comforts. You are here to build the organic engine for the category, not to clock hours. Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #J-18808-Ljbffr Aquent