Senior Manager, Digital Enterprise Technology, Customer 0 Program Strategy & Storytelling

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life.

The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place!

Agentforce is the future of AI, and you are the future of Salesforce.

Customer Zero is Salesforce's program for being its own first and best customer.

We run our business on our own products and share the results and lessons with customers, sellers, and the market.

This role sits on the team responsible for translating how Salesforce is transforming into an Agentic Enterprise as Customer Zero.

Embedded within Digital Enterprise Technology (DET), we stay close to the practitioners driving transformation on the ground and connected across the business to capture the enterprise-wide story.

From this position, we turn our own experience into trusted proof, sharpened strategy, and a clear enterprise narrative.

Working directly with practitioners across the company, you will:

Core Responsibilities & Scope

Agentic Enterprise Portfolio Management

• Independently run and grow the Agentic Enterprise portfolio, working with stakeholders across the business to capture internal transformation for external amplification
• Track emerging internal AI trends and translate them into a forward-looking narrative for leadership.
• Track Agentic Enterprise portfolio metrics.

Content Strategy & Development

• Create Customer Zero content frameworks, presentations, playbooks, guides, and strategic content, anticipating and addressing emerging content needs by staying closely aligned to the tech innovation happening within Salesforce.
• Amplify Customer Zero content in Product Marketing led activations, including video, social, and blog.
• Grow a centralized content library to ensure consistency and prevent duplication.

Seller Enablement

• Enable sellers to use our Customer 0 materials and talking points.
• Partner with Sales Enablement and Field teams to embed Customer 0 proof points into seller programs and training.
• Build feedback loops with sellers to refine content based on what resonates in the field.

Customer Zero Publications

• Partner with Product Marketing, PR, and Newsroom on a content strategy and editorial calendar that elevates the right stories at the right time.
• Co-develop press-ready narratives and talking points that extend Customer 0 stories into earned media.
• Connect Customer 0 program content with broader corporate communications strategy.

Strategic Events & External Marketing Support

• Lead content strategy and development for DET's Customer Zero activations at Salesforce hosted events (including Dreamforce and TrailheadDX).
• Develop speaker presentations, demo scripts, and collateral for Salesforce hosted keynotes.

Program Support & Coordination

• Provide program management support & coordination.
• Report program metrics, value delivered, and progress through dashboards and reports.
• Drive cross-team alignment through structured communication plans and regular status updates.

Customer 0 Impact Tracking & Measurement

• Track external content impact: press placements, seller usage, event engagement, and customer/prospect influence, connecting Customer Zero activations with external impact.
• Report on trends regularly to guide future investment in the portfolio and storytelling.

Minimum Requirements

Leadership & Independent Ownership

• 7+ years in content strategy, corporate communications, business transformation, or a related strategic role, with a record of independently owning a portfolio end to end.
• Experience building or scaling a capability map, portfolio view, or similar framework in a complex organization.
• Experience designing or running seller/field enablement programs.

Content Creation & Communication

• Exceptional presentation design and storytelling skills, with proficiency in Google Slides and visual design tools.
• Strong written and verbal communication, adapting messaging to different audiences.
• Experience creating executive-level content and leading high-visibility presentations.
• Proven external marketing content and event support experience.
• Experience partnering with PR, Newsroom, or corporate communications to place external stories.
• Social media and/or marketing experience is a plus.

Business Transformation & AI Knowledge

• Deep understanding of digital transformation and process optimization.
• Strong knowledge of AI/automation and its business applications.
• Ability to translate technical concepts into business value narratives for internal and external audiences.
• Experience supporting enterprise-wide transformation programs and stakeholder communications.

Event Management & Marketing Support

• Experience supporting strategic events, conferences, and customer-facing presentations.
• Understanding of marketing campaign development and sales enablement.
• Ability to create content that serves both marketing objectives and sales conversations.

Preferred Qualifications

• SIC or innovation showcase content experience.
• Preferred Qualifications MBA or advanced degree in Communications, Marketing, or Business Administration.
• Experience at consulting or technology companies, especially SaaS or enterprise software.
• Background in organizational transformation or large-scale program storytelling.
• Internal product adoption experience.
• Knowledge of the Salesforce platform and ecosystem.
• Experience in innovation centers or transformation showcase environments.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.