Full Time-Senior Digital Strategist

helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. The Digital Sales Strategist will assist and strategize with key members of the sales staff including Account Executives, Account Managers, and sales leaders, to build digital solutions by leveraging ad-serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is campaign success through pre-sales order entry, management, and optimization of Digital Media campaigns to ensure launch and successful delivery. Current driver’s license and ability to operate news gathering vehicle to and from various locations is required. Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT). Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns. Partner with your Account Manager to provide exceptional customer service and contract fulfillment. Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts. Positively and professionally represent the media group to the community at events and surrounding businesses. 1-3 years of digital marketing sales support, inside or outside sales experience. ~ Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display. ~ Adept at creating new revenue opportunities from synergies between interactive sales and other mediums. ~ Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable. ~ Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software. ~ Strong presenter and communicator with internal and external customers and partners. ~ Proficient with Microsoft Office products. ~ TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io.