Google Analytics 4 (GA4) Expert

Google Analytics 4 (GA4) Expert

Location: NYC / Charlotte / Remote (U.S. & Canada only – EST/CST time zones preferred)

Type: Contract Experience: 8–10 years overall; 3–5 years specifically in GA4 (since ~2020)

Job Overview

We are seeking an experienced Google Analytics 4 (GA4) Expert to support a critical analytics initiative. The ideal candidate will have deep experience in configuring GA4 in enterprise environments, including both frontend and backend implementation, and integrating with systems such as Okta SSO. This role is focused on ensuring GA4 is set up to meet comprehensive business requirements, from configuration through to reporting.

Key Responsibilities

• Configure GA4 to align with predefined metrics and business KPIs
• Set up client-specific attributes and integrations, including Okta SSO
• Work closely with development teams to establish backend data structures for accurate data capture
• Build automated dashboards and reporting to drive actionable insights and reduce manual overhead
• Validate tracking, troubleshoot issues, and optimize data quality

Required Skills & Experience

• 3–5 years of GA4-specific experience (preferably dating back to 2020 launch)
• 8–10 years total experience in web/digital analytics
• Proven ability to configure GA4 in enterprise-level environments
• Deep understanding of event tracking, custom dimensions/metrics, and user properties
• Hands-on experience integrating GA4 with identity management systems like Okta SSO
• Strong experience in dashboard/reporting tools (e.g., Looker Studio, Tableau, Power BI)
• Familiarity with tag management systems (e.g., Google Tag Manager)
• Comfortable working across cross-functional teams, including developers, marketers, and data stakeholders

Preferred Qualifications

• GA4 Certification
• Experience with BigQuery and GA4 export schema
• Knowledge of privacy/compliance requirements (e.g., GDPR, CCPA) in analytics setups