Healthcare Marketing Coordinator

Job Description

Job Description

Job Title: Healthcare Marketing Coordinator

Location: Copper Ridge Health & Rehab
Employment Type: Full-Time

Position Summary

Copper Ridge Health & Rehab is seeking a motivated and relationship-driven Healthcare Marketing Coordinator to support and maintain facility census through strategic outreach and community engagement.

This role focuses exclusively on marketing and business development , working in collaboration with the in-house Admissions Coordinator. The ideal candidate is energetic, self-directed, and skilled at building strong professional relationships across healthcare and community networks.

Key Responsibilities

Marketing & Outreach

• Develop and maintain relationships with hospitals, physicians, case managers, assisted living facilities, and other referral sources

• Conduct routine in-person visits to referral partners to promote facility services

• Represent the facility at community events, health fairs, and networking opportunities

• Identify and pursue new referral opportunities to support census growth

Relationship Management

• Serve as the primary external liaison for community partners and referral sources

• Maintain regular communication and follow-up with key accounts

• Collaborate closely with the Admissions Coordinator to align marketing efforts with admissions activity

Strategic Growth

• Monitor referral trends and adjust outreach strategies accordingly

• Support initiatives aimed at maintaining and growing facility census

• Track outreach efforts and maintain documentation of contacts and activities

Travel Requirements

• Regular local travel required

• Occasional travel across the state for outreach, networking, and relationship-building with community partners

Qualifications

• Experience in healthcare marketing, sales, or business development preferred

• Strong interpersonal and communication skills

• Ability to work independently and manage time effectively

• Comfortable with frequent travel and in-person outreach

• Valid driver’s license required

Preferred Experience

• Skilled Nursing Facility (SNF), rehabilitation, or hospital experience

• Established relationships within healthcare or community networks

• Understanding of post-acute care services

Key Performance Expectation

• Census maintenance and growth will be a primary measure of success in this role

Salary: Base salary starting at $70,000; $100,000k+ with bonus potential

Benefits:

• 401(k)

• 401(k) matching

• Dental insurance

• Flexible spending account

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Vision insurance