Marketing Manager

Job Description

Job Description

At Smith Douglas Homes, we pride ourselves on being one of the fastest growing home building companies in the country. We are looking for an experienced Marketing Manager to join our team in Charlotte, NC . Smith Douglas Homes is proud to offer a competitive benefits package to our employees as well as a family type work environment.

Position Summary:

To provide marketing support to the Charlotte Division to ensure operational success. Serve as co-owner of website content, social media, community presentation, signage and event planning.

Job Responsibilities: Core duties or tasks fundamental and not marginal to the performance of the job.

1. Work with sales leadership to develop effective marketing strategies.
2. Manage all marketing activities within the Division.
3. Track, monitor, and evaluate results for specific marketing programs and campaigns.
4. Ensure consistent, branded image for respective communities are created throughout website, signage, and within the community.
5. Coordinate, direct, and implement all Division public relations events and materials to build an effective brand.
6. Complete website updates to community web pages as needed on a timely basis.
7. Manage and maintain all off-site community signage including WEDs and billboards.
8. Work with community teams to produce:

• Local events for brokers, customers, and homeowners
• Promotional specific handouts, advertisements, direct mail, etc.
• Sales office displays

1. Assist sales leadership in defining Sales Center and Model Homes to include ordering displays and Model Home furniture. Review selections based on demographics.
2. Attend and present when needed at weekly Sales Meeting.
3. Assist sales leadership in conducting market research/competition reports as needed.
4. Assist with broker presentations as needed.
5. Join and actively participate in local sales, marketing and home building organizations to keep abreast of the market.
6. Properly code and process invoices for respective communities.
7. Be available on weekends and after hours as needed.

Minimum Job Requirements:

Education:

• Bachelor’s degree in Marketing, Business or related field

Experience:

• 5 years marketing experience

Computer Skills:

• Microsoft Office Suite
• Email marketing and campaign experience
• Experience with marketing data analytics and tools (Web analytics, CRM)
• Familiarity with Adobe Suite

We are an Equal Employment Opportunity employer and a certified Drug-Free Workplace.

About Smith Douglas Homes:
New home builder, Smith Douglas was recently recognized by Builder Magazine as the 32nd largest builder on the Builder Top 100 Rankings. With over 40 years of industry experience, our mission is to enhance people’s quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home.

We are proud to be a Certified Great Place to Work!

Our mantra: “It’s amazing what you can accomplish when you don’t care who gets the credit!”