Marketing Assistant

Marketing Assistant

The Marketing Assistant plays a key role in supporting the execution of Reformed Pilates' marketing initiatives, brand campaigns, studio marketing, retail operations, and day-to-day creative projects. This position partners closely with the Brand Manager and Marketing Team to ensure marketing initiatives are executed efficiently, projects remain organized, and studio marketing needs are supported across all locations.

This role is ideal for someone who is equally creative and operational—someone who enjoys designing social media graphics just as much as organizing spreadsheets, managing inventory, coordinating events, and keeping multiple marketing projects moving forward.

This is a full-time, in-person position based at our Old Town Scottsdale Headquarters.

What You'll Do

Content Creation & Social Media

• Design graphics for social media, email marketing, studio promotions, and internal communications
• Create and edit marketing materials using Canva and Adobe Creative Suite
• Support monthly content planning and execution of the marketing content calendar
• Assist with TikTok content creation, trend research, filming, editing, and posting
• Manage Instagram Stories, community engagement, and social media interactions
• Coordinate and organize user-generated content (UGC) with instructors, members, influencers, and partners
• Organize marketing assets and creative files for digital campaigns

Brand & Studio Marketing

• Coordinate studio marketing requests across all locations
• Manage ordering and distribution of studio collateral and promotional materials
• Support grassroots marketing (GRM) initiatives, partnerships, grand openings, and community events
• Assist with promotional campaigns and studio marketing activations
• Coordinate vendor communications and project timelines

Google Business & Online Reputation Management

• Maintain Google Business Profiles and Yelp listings for all studio locations
• Respond to Google and Yelp reviews in a timely, professional, and brand-aligned manner
• Create and optimize listings for new studio openings
• Update business hours, holiday schedules, studio information, and photos
• Monitor listing accuracy and maintain a strong online presence across all locations

Retail & Inventory Management

• Assist with retail purchasing, inventory tracking, and replenishment
• Maintain retail signage, promotional materials, and merchandising collateral
• Coordinate product launches and retail distributions to studios
• Support inventory forecasting and reporting

Milestone Program Management

• Manage milestone inventory levels and fulfillment
• Coordinate milestone ordering and replenishment
• Assist with inventory reporting and forecasting
• Ensure members receive milestone rewards accurately and on time

Website & Instructor Support

• Maintain instructor headshots and digital asset library
• Coordinate instructor biography updates and website content
• Ensure studio and instructor information remains current across platforms
• Support website updates as needed

Administrative & Project Coordination

• Maintain marketing calendars, project trackers, and production timelines
• Coordinate multiple marketing initiatives simultaneously
• Support reporting, data entry, and campaign execution
• Assist the Brand Manager with department organization and workflow management

What You Bring

Required Qualifications

• Extremely organized with exceptional attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines simultaneously
• Comfortable working in a fast-paced, collaborative environment
• Proficiency in Canva
• Strong understanding of Instagram, TikTok, and emerging social media trends
• Self-motivated with excellent problem-solving skills
• Ability to work full-time on-site at our Old Town Scottsdale Headquarters

Preferred Qualifications

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Previous marketing, social media, or creative experience
• Experience within fitness, wellness, hospitality, or retail industries
• Photography, videography, and content creation experience
• Familiarity with website management platforms and content management systems (CMS)

What Success Looks Like

Within the first 6–12 months:

• Marketing projects are completed accurately and on schedule
• Studio marketing requests are fulfilled efficiently
• Social media content remains engaging, on-brand, and consistent
• Google Business and Yelp listings are accurate and actively maintained
• Retail inventory and milestone programs operate smoothly
• Marketing assets and project files remain organized and accessible
• The Marketing Team is supported through proactive communication, organization, and execution

Wellness & Culture Expectations

At Reformed Pilates, we believe the best team members are connected to the experience we provide our members every day. As part of our commitment to movement, wellness, and community, all full-time team members are expected to actively engage with the Reformed Pilates brand.

Team members are expected to:

• Participate in a minimum of 4 Reformed Pilates classes per month to maintain familiarity with our programming, member experience, and studio culture.
• Represent the Reformed Pilates brand by embracing a healthy, active, and team-oriented lifestyle.
• Participate in company meetings, trainings, studio events, and community initiatives as business needs require.
• Foster a positive, collaborative, and service-oriented culture that reflects our Core Focus and values.

Essential Physical Requirements

To successfully perform this role, team members must be able to:

• Frequently stand and walk for extended periods.
• Lift, carry, push, and pull up to 35 pounds on a regular basis and up to 50 pounds occasionally, with or without reasonable accommodation.
• Bend, stoop, kneel, crouch, and reach overhead as needed.
• Assist with studio openings, merchandising, retail displays, community events, photoshoots, and marketing activations.
• Set up and break down marketing materials, signage, event equipment, and retail displays.
• Work comfortably in an active fitness studio environment with music, movement, and varying temperatures.
• Travel between studio locations and company events as business needs require.

Compensation & Benefits

• Competitive compensation
• Complimentary Reformed Pilates Membership
• Flexible PTO
• Medical, Dental, Vision, and other benefits based on eligibility
• Professional development opportunities
• Opportunity to grow within a rapidly expanding boutique fitness company

About Us

We are so thrilled you've chosen Reformed Pilates as your next career move!

At Reformed Pilates, we blend fitness and fun with high-energy reformer classes that deliver real results. Our 50-minute sessions are dynamic, engaging, and tailored for all levels. With a mission to make Pilates accessible to everyone, we're creating a space where clients and instructors thrive together.

Our Core Focus

"Changing people's lives through movement and community with an unwavering commitment to being the best in our industry."

This Core Focus defines our standards, shapes our culture, and guides every class we teach. It reflects our dedication to exceptional instruction, meaningful client relationships, and a team environment where excellence is the expectation.