Senior Shopper Marketing Specialist

What does a Senior Shopper Marketing Analyst do at Swire Coca-Cola? Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers. Job Details: Job Level: 6 Responsibilities: Analyze and report on business opportunities within channels and specific customers Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns Performs other duties as assigned Requirements: Bachelor's degree (or equivalent work experience) in business, marketing required 4+ years' experience in business analytics in consumer goods industry preferred 4+ years' market research of consumer demographics or category preferred Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns Statistics, shopper segmentation, gap analysis Proficient in Excel, PowerPoint, Outlook, Word applications Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data Ability to use information/business tools and platforms to obtain and analyze relevant information Ability to communicate complex shopper information and implications both verbally and written #J-18808-Ljbffr Swire Coca-Cola, USA