User Acquisition Manager, Paid Social
Rylo
Rylo is hiring a User Acquisition Manager to help us bring the right users into our product learn what messages and creative concepts resonate and build a repeatable engine for efficient growth.
Youll own paid social user acquisition programs from strategy through execution measurement and optimization. This role is for someone who can move between data creative channels and experimentation with urgency and precision. Youll help Rylo understand where growth is coming from whats working what isnt and where to invest next.
The difference you will make
- Build a stronger acquisition engine. Youll create manage and optimize paid social campaigns that bring high-intent users into Rylo.
- Turn performance data into better decisions. Youll use acquisition metrics to understand channel efficiency identify growth opportunities and improve performance over time.
- Connect creative audience and conversion. Youll test messaging positioning audiences and creative concepts to learn what drives action.
- Improve the quality of growth. Youll focus not just on volume but on acquiring users who are likely to engage retain and create long-term value.
- Drive clarity around creative. Youll bring structure to creative testing so Rylo can double down on the learnings that matter.
What you will do
- Own user acquisition campaigns across relevant paid social channels.
- Plan launch monitor and optimize campaigns with clear goals budgets audiences and success metrics.
- Analyze acquisition performance across the funnel including traffic conversion cost activation retention and payback where applicable.
- Develop and manage a testing roadmap for creative.
- Manage internal and external creative pipelines including agencies and UGC creators.
- Partner with creative product and analytics stakeholders to improve campaign performance and user conversion.
- Translate campaign data into clear recommendations for what to stop start scale or refine.
- Build reporting that gives the team visibility into acquisition performance and growth opportunities.
- Identify new experiments that could unlock efficient growth.
- Work with internal teams to ensure users have a strong journey from first touch through activation.
- Maintain a high bar for campaign execution tracking accuracy and performance discipline.
- Balance short-term performance improvements with longer-term learning and growth infrastructure.
- Stay close to user behavior market signals and channel performance to keep acquisition efforts relevant and effective.
Requirements:
- 3 years of experience managing paid social user acquisition growth marketing performance marketing or closely related acquisition programs for a mobile app with a track record of driving efficient app growth while scaling spend
- A strong grasp of acquisition metrics including CPI CAC conversion rate activation retention LTV ROAS and payback.
- Comfort owning campaigns from planning and launch through analysis and optimization.
- Experience managing the creative production process internally and with external vendors including UGC creators.
- Familiarity with mobile measurement partners marketing pixels conversion tracking and reporting.
- Strong analytical judgment with the ability to turn data into clear practical decisions.
- Experience running structured experiments across audiences messaging creative or landing pages. Ability to work cross-functionally with creative product analytics and other teams.
- Strong written and verbal communication skills especially when explaining performance tradeoffs and recommendations.
- High ownership and follow-through. Youre comfortable being accountable for outcomes not just activity.
- A bias toward action with the judgment to prioritize the highest-impact work.
- Attention to detail in campaign setup tracking reporting and budget management.
Why this role matters
Paid social user acquisition is one of the clearest levers for helping Rylo this role youll shape how new users discover Rylo what they understand about the product and how the company decides where to invest next. If youre excited by ownership experimentation and measurable impact this is the role for you.
Benefits:
Work on a fulfilling life-changing product (literally)
Join as a key player at an early stage and receive generous options
Unlimited time off and sick days
Annual company get-together
Medical Dental and Vision plans with FSA HSA and Telehealth benefits
401(k) plan with company match
About us:
Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone and we strongly believe that no moment should go missing.
We work alongside the community. We know the barriers and were here to tear them down. Our tools are built for individuals and the businesses that serve them.
Rylo is backed by investors who believe in the work we do: General Catalyst Canaan Comcast Vertex Precursor Contour Cardumen Techstars and more.
Vacancy posted 2 days ago
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