Associate Director for Enrollment Marketing

Associate Director for Enrollment Marketing & Communications About the Opportunity The Admissions and Financial Aid Office at the School of Law seeks an experienced, creative, and forward‑thinking team‑player to direct and manage the department's communications and marketing efforts. The Associate Director leads the development and implementation of a comprehensive, strategic communications and marketing plan that targets prospective, admitted, and enrolling students, as well as pre‑law advisors. Responsibilities include writing, editing, and designing communications across print, web, and email; aligning marketing strategies with recruitment efforts to achieve enrollment goals; liaising with other departments and vendors; deriving insights from quantitative data; and enhancing office‑wide recruitment and yield initiatives. Qualifications Bachelor's degree required; minimum five years of relevant experience. Experience in marketing, communications, or enrollment work, or an advanced degree is encouraged. Strong attention to detail, editing, and writing skills; creative, analytical, and quantitative abilities. Ability to craft messaging that resonates with diverse audiences, comfortable giving presentations, and skilled at interpersonal communication. Team‑oriented and self‑starter; multitasker; highly flexible; able to navigate evolving priorities and meet multiple deadlines. Some travel may be required, particularly during the fall months; availability to work beyond normal office hours for special events. Responsibilities & Accountabilities Event Planning (20%): Leads the planning of high‑value recruitment events for prospective students, admitted students, and middle/high‑school students, and serves as the liaison with campus venues and caterers. Marketing & Communications Planning and Implementation (70%): Designs and executes strategic marketing and communications plans that engage and delight key audiences (over 20,000 prospective students). Responsibilities include market trend research, developing new communication mechanisms, structuring marketing work to meet institutional priorities, writing and editing copy, designing communications, conducting research, executing campaigns, establishing benchmarks, monitoring performance with analytics, managing and auditing web content, and collaborating with the Director of Communications. Strategic Enrollment Planning and Implementation (5%): Develops and implements data‑driven enrollment strategies under the guidance of the Associate Dean and in collaboration with other team members. Other Essential Duties (5%): Performs additional duties as assigned by the supervisor to support the Law School’s mission and departmental goals. Compensation & Benefits Compensation Grade/Pay Type: 110S Expected Hiring Range: $76,335.00 - $107,823.75 Benefits include medical, vision, dental, paid time off, tuition assistance, wellness & life programs, retirement benefits, and commuting & transportation support. Equal Employment Opportunity All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law. #J-18808-Ljbffr