Manager Paid Media

This position is at Philip Morris International

The selection process will be fully managed by Philip Morris International.

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Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. The Manager, Paid Media Inhalables is a key member of the Paid Media team, responsible for full-funnel media planning and activation across inhalable brands, with a focus on IQOS. This role owns the development and execution of upper- and lower-funnel media strategies, driving both brand and category awareness as well as leads and sales. The ideal candidate brings a strong balance of strategic media planning and performance expertise, with the ability to connect awareness-driving investments to measurable business outcomes through data, testing, and optimization. Your ‘day to day’: * Own full-funnel paid media strategy and performance, with accountability for awareness, lead generation, and conversion outcomes * Lead upper-funnel media planning for IQOS, including channel mix, audience strategy, and media partnerships to drive awareness and consideration * Manage lower-funnel performance marketing, optimizing campaigns to maximize qualified leads, conversions, and ROAS. Must show impact to the business. * Oversee execution across key channels including paid search, paid social, programmatic, and digital partnerships, ensuring alignment with funnel objectives * Define and evolve audience targeting and segmentation strategies using first- and third-party data to improve reach and efficiency across the funnel * Establish and track KPIs across the funnel (e.g., reach, engagement, CPA, ROAS), and connect upper-funnel performance to downstream conversion impact * Analyze campaign performance and translate insights into clear, actionable optimization strategies and business impact narratives * Develop and execute testing roadmaps (creative, targeting, channel mix, bidding) to drive continuous improvement and incremental growth * Partner with analytics teams to ensure robust measurement frameworks, including attribution and incrementality approaches * Collaborate cross-functionally with brand, CX, and agency partners to align media strategy, messaging, and conversion experience * Manage budgets, forecasts, and pacing to maximize return on media investment and business impact * Drive integrated full-funnel planning, ensuring upper-funnel investments improve lower-funnel efficiency and overall performance * Optimizing channel mix, bidding, and audiences to increase conversion value and incremental revenue * Refine targeting and creative to increase high-intent traffic and downstream conversion rates, not just volume * Mentor junior team members and reinforce best practices in data-driven media strategy and execution Who we’re looking for: * 8+ years of experience in paid media or performance marketing, with exposure to full-funnel strategy and execution * Strong expertise in paid search (required), with proven ability to drive measurable outcomes (leads, sales, ROAS) * Experience across paid social, programmatic, and digital media channels; familiarity with partnerships or high-impact placements is a plus * Demonstrated experience developing upper- and full-funnel media strategies, including audience planning, channel selection, and investment allocation * Strong understanding of media planning principles (reach, frequency, audience scaling) and how they connect to performance outcomes * Experience with measurement and analytics, including attribution, incrementality, or brand lift approaches * Ability to translate data into clear insights and strategic recommendations that influence investment decisions * Experience managing budgets, forecasts, and performance reporting against business KPIs * Understanding of how upper-, mid-, and lower-funnel media interact to drive pipeline quality and revenue * Strong communication and stakeholder management skills, with experience working across cross-functional teams and multiple brands * Experience in regulated categories or complex marketing environments is a plus * Able to work in the US now and in the future without sponsorship Annual Base Salary Range: $132,000 - $165,000 What we offer * We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! * We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. * Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. * Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. * Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. * Take pride in delivering our promise to society: To improve the lives of millions of smokers. PMI is an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit [ and [ #PMIUS #LI-AP1

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