Senior Product Marketing Manager

Senior Product Marketing ManagerConfidential Client·New York City (On-Site)·Full-TimeOur client is a fast-growing, venture-backed software company building an AI-powered operating platform for a large, traditional services industry — automating complex, high-touch operational workflows into a single, scalable system where getting each decision right carries real economic stakes for customers.The company operates in a very large market with strong tailwinds — AI adoption, labor shortages, and generational ownership transitions — and is defining its category rather than fighting for share.It reached meaningful ARR within 18 months of launch; product-market fit is proven, and the business is now scaling.The company is well capitalized, backed by top-tier venture investors.The team is 60+ people and talent-dense, based in New York City, with founders who come directly from the industry they serve.The RoleThis hire will be the strategic architect behind why customers choose our client — owning positioning and narrative from the first cold outbound email through multi-year enterprise renewals. Positioning clarity is the leading predictor of win rate in the company's complex, multi-stakeholder deals, so this person's narrative and enablement work directly shapes how the sales team performs in the room.The role will enable both marketing and sales, translate fluently with a technical engineering team, drive alignment on the ideal customer profile across the organization, and bring an enterprise, outcomes-oriented lens to everything the company puts in front of buyers. Over time, there is an opportunity to build and lead a team, including design resources.Key ResponsibilitiesPositioning & MessagingOwn the company's messaging architecture from corporate narrative down to product, persona, and vertical levels.Translate technical differentiation into clear, buyer-facing value for enterprise customers, keeping it consistent across sales conversations, content, and market-facing communications.Define ICPs, personas, and jobs-to-be-done that are genuinely actionable for Sales and Marketing.Drive pricing and packaging.Sales & Marketing EnablementOwn enablement strategy and output with a clear focus on improving win rates and deal velocity — spanning acquisition through post-sales kickoffs.Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.Partner closely with sales leadership and drive adoption through training, onboarding, and tight feedback loops.Competitive Intelligence & Customer ResearchOwn competitive strategy — tracking competitor positioning, product evolution, and win/loss dynamics — and translate insights into actionable guidance for Sales.Run customer interviews to ground positioning in real buyer language and outcomes.Stay ahead of category shifts across the company's software category and adjacent AI-enabled operations technology.Segment Go-to-MarketOwn go-to-market strategy for the company's key customer segments, from independent operators to private-equity-backed platforms.Build complete segment narratives — buyer, problem, solution, proof points, differentiation — and activate them consistently across campaigns, content, and sales motions.Product Launch & GTM ExecutionOwn GTM for product launches and major releases, from positioning through market activation.Partner with Engineering on commercial readiness — packaging, pricing input, and sales readiness.Define success metrics and feed learnings back into future launches and product strategy.Candidate ProfileThe right person brings:8+ years in product marketing, ideally in B2B or vertical SaaS.Experience with enterprise sales motions and a feel for how positioning shifts as deal size grows.A track record of partnering directly with founders and product leaders on positioning and narrative.A strong design eye and a real opinion on design — someone who cares how positioning and enablement materials look and feel.Exceptional written and verbal communication, plus strong business acumen on competitive dynamics, deal strategy, and category positioning.The ability to communicate and translate fluently with a technical engineering team.A background in vertical SaaS within a technical product environment.An NYC base (or willingness to be on-site full time), enthusiasm for in-office collaboration in a high-intensity environment, willingness to travel for customer and prospect onsites at least monthly, and authorization to work in the U.S.Nice to HaveFamiliarity with field operations, dispatch, logistics, or other service-industry technology.Compensation & BenefitsCompetitive base salary plus target bonus and meaningful early-stage equity.Comprehensive medical, dental, and vision coverage, along with monthly lifestyle and meal benefits.