Sr Wealth Sales Associate - Team Lead

Wealth Sales Associate Srr

This role blends internal sales execution with team leadership, serving as both a producing Wealth Sales Associate and the on-site SRR for a team of Wealth Sales & Service Associates. You'll drive sales results while coaching and developing talent, strengthening advisor relationships, and supporting territory growth in partnership with external wholesalers. Here are a few examples of the kinds of things you'll do:

Lead, coach, and develop a team of Wealth Sales & Service Associates while serving as a producing SRR, driving individual and team sales performance

Complete internal sales activities, including proactive outreach, advisor relationship management, and delivery of product insights, performance data, and tailored sales ideas

Partner with external wholesalers to develop and execute territory sales and asset retention strategies, identify growth opportunities, and strengthen broker relationships

Drive achievement of internal sales targets through strategic sales planning, activity management, and performance tracking; recognize top performers and redirect efforts where needed

Enhance team effectiveness by leading trainings, projects, and ongoing coaching while supporting product launches, marketing campaigns, and key account initiatives

Deliver a high-quality advisor experience by responding to inbound inquiries, resolving issues, and supporting presentations, meetings, and conference engagement as needed

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Bachelor's degree or equivalent experience, plus 3+ years of industry-related and/or sales experience

Prior leadership, coaching, or mentoring experience preferred

FINRA licensing required (SIE, Series 7, Series 63, and Series 24), or ability to obtain within 120 days

Strong understanding of asset management, investment products, and distribution channels

Proven ability to build relationships, influence outcomes, and drive sales results

Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences

Strong analytical, organizational, and time-management capabilities

Proficiency with Microsoft Office tools (PowerPoint, Excel, Word)

Detail-oriented with the ability to manage multiple priorities and deadlines in a fast-paced environment

Demonstrated ability to make sound business decisions and proactively develop and execute plans to meet objectives

Travel required (approximately 10%)

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $58900 - $84000 / year

Salary Details The following locations are examples of market-specific salary ranges across different geographies. Des Moines, IA: $58,900 - $79,800 / year Charlotte, NC: $62,000 - $84,000 / year *Heavy incentive component in addition to salary listed.

Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible No

Location(s) This role is located in Des Moines, IA or Charlotte, NC. It is an office hybrid role that has three designated days in the office and two remote days weekly.

Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Principal At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 6/5/2026 Most Recently Posted Date 6/5/2026 Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.