Sr. Creative Strategist - Los Angeles, CA (Full-Time, Onsite)

Senior Creative Strategist We're High Scale—a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon's obsession with customer experience meets SpaceX's fearless ambition—that's the DNA behind everything we do. Our 180-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world's leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we're redefining how brands scale through data-driven creative and performance marketing. We move fast, challenge assumptions, and believe exceptional creative work comes from people who combine bold thinking with relentless execution. We're looking for a Senior Creative Strategist who can turn consumer insights, performance data, and breakthrough ideas into advertising campaigns that deliver measurable business growth. Why This Role Matters The best creative strategies don't just capture attention. They change consumer behavior and drive revenue. As our Senior Creative Strategist, you'll take ownership of creative strategy for a portfolio of high-growth consumer brands, developing performance-driven campaigns that connect consumer psychology, compelling storytelling, and measurable business outcomes. You'll go beyond generating creative concepts. You'll identify growth opportunities, build strategic testing frameworks, analyze performance trends, and lead the creative direction behind campaigns designed to scale. Working closely with Creative Directors, Media Buyers, Account Strategists, Copywriters, Producers, and Editors, you'll ensure that every creative decision is grounded in audience insights, brand positioning, and performance objectives. You'll also help elevate the strategic capabilities of the broader creative team by mentoring junior strategists, sharing insights, and establishing stronger creative processes. We're looking for someone who doesn't simply follow advertising trends but understands why they work, knows when to challenge conventional thinking, and can consistently translate strategic insights into winning creative. What You'll Do Own Creative Strategy & Campaign Direction Lead the development and execution of performance-driven creative strategies for multiple DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands. Translate business objectives, consumer insights, and campaign performance into comprehensive creative strategies. Identify key customer motivations, purchasing barriers, emotional triggers, and messaging opportunities. Develop creative concepts that balance brand storytelling with direct-response advertising principles. Establish clear strategic direction for creative campaigns across Meta, TikTok, YouTube, and other paid social platforms. Ensure creative strategies align with client growth objectives, target audiences, and performance KPIs. Develop Advanced Creative Testing Frameworks Build structured creative testing roadmaps that explore different messaging angles, hooks, formats, audiences, and storytelling approaches. Develop hypotheses based on consumer research, competitive insights, and historical performance data. Prioritize creative tests based on potential business impact and strategic opportunities. Identify winning concepts and develop scalable creative iterations to maximize performance. Continuously refine testing methodologies to improve creative efficiency and reduce creative fatigue. Turn Data Into Creative Insights Partner with Media Buyers and performance marketing teams to analyze advertising results. Evaluate key metrics including CTR, CPC, CPA, CAC, ROAS, conversion rate, and video retention. Identify patterns across high-performing and underperforming creatives. Diagnose creative performance challenges and recommend actionable solutions. Translate complex performance data into clear strategic recommendations for internal teams and clients. Develop creative performance reports that connect campaign learnings with future testing opportunities. Lead Consumer & Competitive Research Conduct in-depth audience research to uncover consumer motivations, behaviors, objections, and purchasing triggers. Analyze competitor advertising strategies, market positioning, product differentiation, and emerging industry trends. Leverage customer reviews, social listening, creative analytics, and advertising libraries to identify new opportunities. Stay ahead of changes in consumer behavior, platform algorithms, and creative advertising trends. Transform research findings into differentiated creative angles that strengthen brand positioning and campaign performance. Guide Creative Development & Execution Develop detailed creative briefs that translate strategic insights into clear production direction. Collaborate with Copywriters to refine scripts, hooks, messaging frameworks, and calls to action. Partner with Producers, Directors, Editors, and Content Creators to ensure concepts are executed effectively. Review creative deliverables and provide strategic feedback to improve messaging, storytelling, and conversion potential. Ensure creative output maintains brand consistency while continuously exploring new approaches. Balance creative ambition with production timelines, resources, and business priorities. Lead Client Strategy & Collaboration Serve as a senior strategic partner to Account Strategists and client stakeholders. Lead creative strategy discussions, performance reviews, and concept presentations. Communicate the rationale behind creative recommendations with confidence and clarity. Identify opportunities to improve campaign effectiveness and expand creative strategies based on client goals. Build trust through proactive communication, strong strategic thinking, and consistent delivery of results. Mentor & Elevate the Creative Team Provide guidance, feedback, and mentorship to junior Creative Strategists. Help establish creative strategy best practices, frameworks, and processes. Share performance insights, successful testing methodologies, and emerging advertising trends with the broader team. Identify opportunities to improve collaboration between Strategy, Media Buying, Copywriting, and Production. Contribute to building a culture of experimentation, accountability, and continuous creative improvement. Who You Are Proven Senior Creative Strategist 5+ years of experience in Creative Strategy, Performance Marketing, Direct Response Advertising, or a related field. Proven track record developing and scaling successful advertising campaigns for DTC, eCommerce, or consumer brands. Experience managing creative strategy across multiple brands or large advertising accounts. Previous experience in a performance marketing agency, creative agency, or high-growth consumer brand is strongly preferred. A strong portfolio showcasing creative strategies, successful campaigns, and measurable business results is required. Expert in Consumer Psychology & Direct Response You understand how consumer behavior, emotional triggers, purchasing motivations, and decision-making influence advertising performance. You know how to turn customer insights into compelling creative concepts that capture attention and drive conversions. You have a strong command of direct-response advertising principles, storytelling frameworks, and persuasive messaging techniques. Data-Driven Creative Leader Strong understanding of performance marketing metrics including CTR, CPA, CAC, ROAS, conversion rate, and retention. Proven ability to analyze creative performance and translate insights into actionable strategies. Experience developing structured creative testing frameworks and optimization roadmaps. Familiarity with Meta Ads Manager, TikTok Creative Center, Meta Ad Library, and creative analytics platforms. Ability to connect creative decisions directly to measurable business outcomes. Strategic & Commercially Minded You understand that creative strategy isn't just about producing great advertisements. It's about helping brands grow. You can connect creative decisions to customer acquisition, profitability, brand positioning, and long-term business performance. You're comfortable challenging assumptions, identifying opportunities, and making strategic recommendations supported by data. Strong Creative Judgment You can quickly identify what makes an advertisement compelling, what weakens its message, and what could make it perform better. You understand how hooks, pacing, visuals, messaging, and storytelling influence audience behavior. You know how to develop fresh concepts without losing sight of the brand's identity or business objectives. Confident Communicator & Mentor You can present creative strategies and performance insights to founders, marketing leaders High Scale