Digital Marketing Specialist

To support North America's business initiatives, the full-time Digital Marketing Specialist will plan, execute, and optimize performance-driven B2B digital marketing campaigns, focusing on paid media strategy and hands-on campaign management across platforms such as Google Ads, LinkedIn, and Meta. Key responsibilities: Manage day-to-day campaign execution, including creative coordination, project management, and performance measurement Analyze trends and campaign results to optimize strategies and maximize ROI Collaborate with internal and external partners to develop multichannel marketing campaigns that drive demand and conversion Required qualifications: Bachelor's degree in marketing or related field 4+ years of experience in marketing with a focus on digital media, email, and automation Proficiency with Marketing Cloud Account Engagement and Salesforce Direct experience with campaign setup and deployment using CRM platforms or email deployment engines Hands-on experience with paid media campaigns across platforms like Meta, LinkedIn, and YouTube