Social Media Strategist

X.O Continental is looking for a Social Media Strategist to lead social media strategy and client management across multiple brands. You will own the creative direction, content strategy, reporting insights, and client communication. Your job is to ensure the strategy is strong, the creative direction is clear, and the client experience is excellent. Responsibilities Build monthly social media strategies aligned to client goals (awareness, leads, traffic) Client Management Serve as the primary point of contact for assigned clients Run client check-ins (weekly/bi-weekly/monthly depending on account) Manage approvals, feedback, and expectations with professionalism and clarity Identify upsell opportunities and additional needs (as appropriate) Reporting & Performance Deliver monthly performance reports with insights (what worked, what didn’t, what we’re changing) Track KPIs and turn data into clear next steps and recommendations Monitor competitor activity and share strategic takeaways Work closely with our execution team (social media manager/coordinator, designer, video support) Maintain organized systems for briefs, approvals, deadlines, and asset handoff Communicate priorities early to avoid last-minute rushes Develop campaign concepts, content pillars, and creative themes Create content calendars and detailed briefs for the execution team (hooks, angles, captions direction, shot lists where needed) Ensure brand voice consistency and platform-appropriate content direction (IG/TikTok/Facebook/LinkedIn as needed) Review content before publishing to maintain quality and alignment Qualifications 2-4+ years in social media strategy and/or client-facing account management (agency experience preferred) Tools (Nice to Have) Meta Business Suite Basic familiarity with Canva/creative tools (for feedback/review, not heavy design work) Strong understanding of major social platforms and content best practices Excellent communication skills (client-facing, written, and verbal) Strong creative judgment and ability to generate content ideas that align with business goals Comfortable with reporting, insights, and presenting recommendations Highly organized, detail-oriented, and deadline-driven #J-18808-Ljbffr X.O. Continental